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Outdoor Ad Revenue Up Mid-Year in 2004

(October 2004) posted on Tue Oct 19, 2004

Real estate and financial categories lead performance


Outdoor advertising industry revenue showed steady growth in the first half of 2004, and a sustained 5.5% increase over the same period last year, according to the Outdoor Advertising Association of America (OAAA).

Outdoor media performance rose considerably in five of 10 ad categories, says the OAAA: Real Estate (12.6%), Financial (11.4%), Local Services & Amusement (10.1%), Automotive Dealer & Services (8.8%), and Automotive, Auto Accessories & Equipment (8%).

Other categories showed modest performance: Restaurants, up 1.5%; Retail, up 1.4%, Media & Advertising, up 0.9%, Hotels & Resorts, no change. The Beer & Wine category was off 2.6%. (OAAA: www.oaaa.org)


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