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People-Powered Marketing

(December 2012) posted on Tue Nov 06, 2012

London Rickshaws takes outdoor for a ride.

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London Rickshaws ( provides high-profile, people-powered pedicabs for events, advertising, and tours – a fleet of 40 modern rickshaws in all that can serve as a mobile and eco-friendly canvas for marketing messages for companies such as Nokia, Pizza Hut, Oxfam, Air Asia, and others.

The company outsources the printing to Azo Print (, also in London, but executes all the install work itself (approximately 1.5 hours per rickshaw). The Nokia project comprised a citywide PR campaign, five pedicabs, and its London Rickshaw riders all decked out in Nokia-labeled clothing.