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Polytype's Virtu Quantum Series Wins Buyer Approval Following Drupa Launch

Company meets its annual sales target in the first half of 2012.

Press Release from Polytype

Fribourg-Switzerland

Swiss digital printer manufacturer Polytype is delighted to report that its new Virtu quantum series of digital printers has gained the customer seal of approval, with the company already meeting its annual sales target in the first half of 2012. Three Virtu quantum 35 engines and two Virtu quantum 25 machines have been sold, with two being installed in Polytype's home country of Switzerland, and a further three going to Germany.

With its unparalleled combination of speed, flexibility, stability and output quality, the Virtu quantum series received plaudits on the show floor at drupa 2012 where it was unveiled to a global audience for the first time. The 2.5m Virtu quantum 25 on the stand impressed with its ten-picolitre print-heads, which allow for high-definition printing onto a wide variety of common and unusual substrates.

"The response to the Virtu quantum series at drupa was fantastic," says Sylvia Muhr, Head of Sales, Digital Printing, Polytype. "We knew there was a gap in the market for an industrial and display printer capable of finely-detailed output, and the reaction from buyers goes to show that we were right to anticipate the demand. We expect sales to carry on growing as more of the industry discovers the Virtu quantum's potential."

It is not just the remarkable production credentials of the Virtu quantum that make it an intelligent choice: its low running and service costs and fast support turnaround time make the machine a shrewd investment in the long-term, too. In addition, ink prices are highly attractive thanks to the Virtu quantum's upgraded software, which ensures exceptionally low ink consumption without compromising on output quality.

In a fantastic endorsement of Polytype's excellence in its field, three Virtu quantum machines went to existing customers who already owned one of the quantum's 30-picolitre siblings, now known as the Virtu abacus series. The buying decisions were made following trials with machines from other manufacturers which convinced the companies concerned that the Virtu quantum was best suited to their needs.

"At Polytype, we have a long-standing reputation for quality and service so for us it's not surprising that our customers come back," Muhr comments. "Even where our competitors can offer a lower price, the personal attention of our sales team and service department to every customer is integral to our ethos and we believe that's why our customer base is so loyal."

"With Polytype we are treated like a VIP customer in every sense, but know from other customers that we are treated the same as every other," states Franz Bussman, managing director of MakroArt. "This is why we continue to invest in Polytype's Virtu range over and over again."

Polytype SA (formerly WP Digital) is renowned in the wide-format digital ink-jet space as a manufacturer of resilient, reliable printing technologies for the production of many different decorative, display and industrial applications. With characteristic Swiss attention to precision engineering inherent to all of its technologies, its Virtu range of wide- and super-wide-format UV-curable printers is recognised for its ability to produce high-quality graphics on a practically unlimited range of substrates.

For further information about Polytype's technology, products and services, or to discuss key markets or applications, please contact sales and marketing director Sylvia Muhr at sylvia.muhr@polytype.com, by telephone at +41 (0)26 426 15 16 or by fax at +41 (0)26 426 14 54. Polytype's postal address is 26, route de la Glâne, CH-1701 Fribourg, Switzerland.
 

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Company

Polytype

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