User login

Port Authority Building Wrap Promotes Greek Pride

(May 2003) posted on Wed May 14, 2003

Graphics output at Athens-based partner of Clear Channel Outdoor


click an image below to view slideshow


To raise public awareness of the Greek presidency of the European
Union, the Greek government commissioned Athens-based Haidemenos S.A. to
print this 64,583-sq ft building wrap. The wrap was displayed on three
faces of the Piraeus Port Authority building.

The company used its VUTEk? UltraVu? 5300 EC and 5300 to
print the wrap in 114.8-ft segments of mesh. Each segment took about 2 ?
hours to print. With the printers printing at 753 sq ft/hr, 24 hours a
day, the project was finished printing in less than two weeks.
Installation took another week.

Haidemenos was established in 1976 and today employs 180 people in
its 100,000 sq ft facility. The company recently formed a partnership
with Clear Channel Outdoor to form Clear Channel Haidemenos Media. The
new company is active in bringing advertising and street-furniture print
jobs to Haidemenos. Clear Channel Outdoor has about 6000 contracts with
city municipalities around the world. (Haidemenos: www.haidemenos.gr)


Terms:

Did you enjoy this article? Click here to subscribe to the magazine.