Which exhibits, technologies and products will be 'musts' for visitors to see September 8-12, when PRINT 13 and co-located CPP EXPO show takes place in Chicago? And how can exhibitors make themselves stand out from among the hundreds of company displays filling the South Hall of Chicago's McCormick Place?
The MUST SEE 'EMS program presented by the Graphic Arts Show Company (GASC) has provided the answer to these questions for more than a decade. With the MUST SEE 'EMS awards categorized to closely align with the interests of potential equipment buyers, the program recruits a panel of industry experts to review the hundreds of submissions to identify the products and exhibits that show goers simply "must see."
Spanning the realm of print, online and mobile, and held in the heart of the Western Hemisphere's printing industry-Chicago, IL, PRINT 13 is recognized as the year's comprehensive exhibition for digital, offset, flexo and hybrid technologies, products and services for the commercial, package printing and converting, display, in-plant, transactional, publishing, mailing, photo imaging and marketing industries.
For exhibitors, the 2013 MUST SEE 'EMS program provides an industry-recognized means for highlighting their most important innovations. Submissions by PRINT 13 exhibitors are now invited for consideration by this year's expert panel, with all entries due by the Friday, June 14, 2013 deadline. Complete online submission procedures and details are available at: www.mustseeems.com.
"MUST SEE 'EMS offer exhibitors a highly effective tool for calling attention to their most exciting new products onsite at the show," says GASC President Ralph Nappi about the 2013 program. "This year's show will certainly have its share of new product, software and equipment introductions," Nappi adds, "and it will be difficult for the average visitor to see everything. The MUST SEE 'EMS program provides companies with really compelling offerings the opportunity to position themselves even more brightly on visitors' radars."
The MUST SEE 'EMS technology and product recognition program, conducted independently for the Graphic Arts Show Company and administered by Hal Hinderliter, principal of Hal Hinderliter Consulting Services, is a part of the EXECUTIVE OUTLOOK Conference to be held on Saturday, September 7, 2013, the day before the exhibition opens. While all MUST SEE 'EMS winners will be announced in advance of the show, those to be revealed onsite will include the "Best of Category" Awards-one from within each MUST SEE 'EMS category, and the second annual "Legacy Award"-designed to salute one past MUST SEE 'EMS awardee whose technology or product has made a lasting impact on the printing industry. All MUST SEE 'EMS winners will be published in the Show Daily newspaper, posted online, and also circulated in a variety of other forms.
Attendees at PRINT 13 will find a host of new and exciting show floor attractions that demonstrate this year's "Innovate, Integrate, Communicate" theme. Among the debuting and newly "re-imagined" show floor attractions will be Deliver - The NEW Mailing & Fulfillment Center, sponsored by United States Postal Service (USPS) and Association of Marketing Service Providers (AMSP), formerly MFSA; Photo Finish - The Photo Imaging Pavilion, sponsored by Photo Imaging News and SPI Convention & Shoot-Out; Sidelines - The Expanded Revenue Streams Pavilion, sponsored by Print + Promo Magazine; and, BIG - The NEW Wide Format Pavilion, sponsored by the International Sign Association (ISA).
These innovative new show floor attractions join familiar favorites including the popular Marketing Pavilion, sponsored by the Chicago American Marketing Association and Canvas Magazine, plus eight other special interest sections: News Print-the newspaper pavilion, sponsored by News & Tech; The In-Plant Place sponsored by IPMA; Future Print, sponsored by FlexTech Alliance and featuring today's hottest technologies including Printed Electronics, 3-D printing and RFID; GREENspace - a showcase of eco-friendly products and services; the Prepress/Software: Workflow & Design and Press/Finishing sections; the Printerverse, sponsored by PrintMediaCentr; and, Education Main Street.
Significantly for this year's show, in recognition of the ever-growing package printing segment of the graphic communications industry, is the strategic show co-location of CPP EXPO at PRINT 13 to present for attendees the full breadth of converting and package printing exhibitors, technologies and offerings. Show goers planning to attend either PRINT 13 or CPP EXPO will gain single-pass entry to both events, along with unprecedented industry networking opportunities among the 60+ co-located events to be held in tandem with PRINT 13.
For show visitors, the selection of MUST SEE 'EMS products is a crucial aid in prioritizing booth visits and assuring that will they see everything making news at the show.
Learn more about the MUST SEE 'EMS in two new video overviews, one for attendees: http://tinyurl.com/burx2re, and one for exhibitors: http://tinyurl.com/cqjvcnk, from program coordinator Hal Hinderliter.
Did you enjoy this article? Click here to subscribe to the magazine.