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Print 17: Grow Your Business

(September 2017) posted on Thu Sep 14, 2017

Wide-format takes over Chicago event.

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By Adrienne Palmer

What used to fill McCormick Place in Chicago is now just a part of the digital printing mix represented at the five-day show. From a focus on direct mail and commercial and offset printing, the show floor at Print 17 is now filled with wide-format machines, media, and software offerings.

Here’s what a few of the experts on the tradeshow floor had to say about the changes to Print 17:

When asked what percentage of commercial printers at Print 17 are interested in the wide-format market, John Fulena, VP of Ricoh's Commercial and Industrial Printing Business Group said, “100 percent.”

“From 10 years ago to now, the number of attendees at Print 17 interested in wide-format has increased dramatically,” said Sal Sheikh, VP of marketing for large-format printing at Canon.

“Every commercial printer wants to get into wide-format because their customer wants more and more,” said Brent Moncrief, VP of marketing and brand management at Fujifilm, followed by Becky McConnell, ‎product marketing manager, who said, “Printers are looking for ways to stay profitable and create new streams of revenue.”

“Commercial printers are looking to diversify here at Print 17,” said Avi Basu, ‎head of marketing, graphics solution business at HP.

Follow Editor-in-Chief Adrienne Palmer on Twitter for live updates from shows and events around the world.
 

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