Building brand-recognition through truck graphics
These big, full-color visuals on the backs and sides of the John
Guest company's fleet of delivery trucks are helping motorists
visually associate the name John Guest Ltd. with push-in fittings, pipe,
and plastic plumbing systems.
"We were lucky enough to have our products used on various
do-it-yourself television programs, which created some great nationwide
awareness," explains John Guest's graphic design manager Carl
Gray. The company capitalized on the publicity by creating some
eye-catching promotional graphics that showed the company in its best
light. The graphics were produced by Esp Technologies Group in the UK on
a 5-m Vutek UltraVu 5300 inkjet printer. (Esp Technologies:
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