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Re-thinking the Business of Output

(March 2007) posted on Fri Mar 16, 2007

The Signage and Graphics Summit helps attendees find the road to profits.


By Peggy Middendorf

Re-think, re-energize, and research were key themes running throughout the Sign-age and Graphics Summit held in January. Building on the success of its inaugural event (held in Tampa, FL in 2006), this year’s Summit featured presentations and discussions focusing on analyzing, strategizing, and exploring new avenues for business growth and profitability.

Designed to facilitate education and an open dialog between peers, the event (presented by ST Media Group, parent company of The Big Picture), brought together 125 leading print providers from the digital, sign, and screen-printing markets. For 3 days, shop owners looked into the future of output, discussed how to increase sales and bolster their profits, explored new print technologies, and networked with colleagues.

Entrepreneur and keynote speaker Jack Daly set the tone for the summit, energizing the crowd on day one with his "Developing a Winning Corporate Culture" presentation. A founder of several successful businesses, Daly asked participants to evaluate their company’s vision and culture. In analyzing day-to-day challenges, he observed that most business owners "rush to the urgent at the expense of the important." To combat this, businesses should put in place systems and processes, such as a daily "huddle" of all employees and instant recognition of employees "caught in the act of greatness." Daly also shared tips and hints designed to empower participants to develop a motivated sales force and grow their customer base. Daly’s energy and drive were contagious, and participants left his presentation revved up and ready to better their business.

Examining what’s in store
Predicting future trends is a large part of the job of shop owners-from what application is hot to which technology to invest in next. The "What’s in Store for Your Business?" general session specifically addressed these subject areas. Peering into their crystal balls were: Stephen Freitas, chief marketing officer for the Outdoor Advertising Association of America (OAAA); Dr. Joe Webb, market forecaster and commentator; and Michael Flippin, president of Web Consulting


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