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Road Trip for Awareness

(January 2014) posted on Fri Jan 31, 2014

Vomela and UASG create a mobile billboard for the Love Your Melon Foundation’s 16-stop bus tour.


By Adrienne Palmer

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Love Your Melon, a non-profit, cancer-fighting charity, will be spreading its message and donating hats to children undergoing cancer treatment via a 16-stop bus tour across the Eastern United States.

To help the charity gain visual awareness on the tour, print shop Vomela (www.vomela.com) of St. Paul, Minnesota, designed and manufactured a bus wrap with Love Your Melon’s logo and social media outlets. The wrap was then installed by United Application Standards Group (UASG, www.uasg.org).

The bus was wrapped using donated products from 3M Commercial Graphics: 3M Envision Print Wrap Film 480Cv3, 3M Envision Gloss Wrap Overlaminate 8548G, 3M Scotchcal Perforated Window Graphic Film IJ8171, and 3M Scotchcal Optically Clear Overlaminate 8914. Total output came to 9870 square feet for both sides, rear, and front of the bus.

“Love Your Melon already has a great brand, so we worked to make it as dynamic and attention-grabbing as possible on the bus,” said Cheryl Frenette, Vomela. “We’re excited about the results and wish them the best on their tour.”

Love Your Melon was founded by students at University of St. Thomas in St. Paul, Minnesota, Zachary Quinn and Brian Keller, as a class project. The now 501 (C) (3) non-profit is dedicated to improving the lives of children battling cancer through therapeutic treatments, according to its website. Through a Buy One, Give One hat program, Quinn and Keller have donated more than 5000 hats to pediatric hospitals, and plan to donate 2500 throughout the 16-stop tour.


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