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"ROI Standards for In-Store Marketing Materials" Now Available for Industry

Press Release from Shop!

December 1, 2017

Shop! continues to build its research library with papers on the important topic of ROI. The association has just released a new standards document for in-store marketing materials. The 2017 Shop! ROI Standards for In-Store Marketing Materials is available for $150 (free for Shop! members).

The ROI Standards: In-Store Marketing Materials is a 40-page document that includes guidelines for developing in-store marketing materials, improving compliance and calculating ROI. It includes actionable insights, best practices and templates to help produce effective materials and increase ROI.
While focused on P-O-P Displays, the learnings are applicable to all in-store marketing communication vehicles.

This document, along with the accompanying free white paper, can be downloaded from our website: You will also find the 2017 Shop! ROI Standards: Store Redesign white paper that was released earlier this year.

Please contact Madeline Baumgartner, Director of Shop! Education and Research, for more information on the Shop! ROI Standards Program.

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