Shop! continues to build its research library with papers on the important topic of ROI. The association has just released a new standards document for in-store marketing materials. The 2017 Shop! ROI Standards for In-Store Marketing Materials is available for $150 (free for Shop! members).
The ROI Standards: In-Store Marketing Materials is a 40-page document that includes guidelines for developing in-store marketing materials, improving compliance and calculating ROI. It includes actionable insights, best practices and templates to help produce effective materials and increase ROI.
While focused on P-O-P Displays, the learnings are applicable to all in-store marketing communication vehicles.
This document, along with the accompanying free white paper, can be downloaded from our website: www.shopassociation.org/roi-standards-program/. You will also find the 2017 Shop! ROI Standards: Store Redesign white paper that was released earlier this year.
Please contact Madeline Baumgartner, Director of Shop! Education and Research, for more information on the Shop! ROI Standards Program.