Office-building mural adds zest to promotional campaign
This 80 ft high x 77 ft wide see-through mural on the side of the
City National Bank building in West Hollywood, CA is part of a
multi-channel promotional campaign by the California Milk Advisory
Board. The campaign also includes TV commercials, billboards, and other
forms of media.
The big cheese behind this building wrap is SkyTag, an outdoor media
company based in Beverly Hills, CA. Printing was provided by Las
Vegas-based Adera Corporation on a VUTEk UltraVu? 3360EC
superwide-format inkjet on SuperVue? perforated window-graphics
film by Clear Focus Imaging of Santa Rosa, CA. (Skytag: www.skytag.net;
Adera Corp.: www.aderacorp.com; Clear Focus Imaging: www.clearfocus.com)
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