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School's in Session

(September 2009) posted on Tue Sep 15, 2009

Head back to the classroom -- real or virtual -- to learnnew skills and refine existing practices

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By Clare Baker

In addition to a show floor with hundreds of exhibitors from the digital-imaging industry, PMA 2010 will offer hundreds of educational sessions. Additionally, the conference will be bookended by conferences held by associations related to digital imaging, including the Digital Imaging Marketing Association. PMA will be held at the Anaheim Convention Center in Anaheim, California, February 21-23, 2010.

Print 2009—dubbed myPrint—will be held September 11-16 in Chicago’s McCormick Place. The show will offer dozens of educational seminars. Sample topics include: "How to Excel in a Soft Market,” “Building Perfectly Practical Workflows that Work,” “Future of the Printed Product,” and “Creating and Managing a Customer Retention
Strategy.” The show will also feature a Wide Format Pavilion that will showcase the latest in wide-format printers and supplies as well as a handful of wide-format-related
seminars. (Click here for a preview of the event.)

Attendees at SGIA 2009 can choose from more than 50 educational sessions that cover several different areas of the industry and are organized into tracks by topic. The show also offers free expert panels covering digital graphics, screen graphics, and garment decoration; a complimentary lecture on online social-networking
strategies and tools; and a keynote breakout session that will follow-up on the keynote address given by Marc Miller, CEO of Sogistics, and address successful sales practices. SGIA 2009 will be held in New Orleans, October 7-9. You can read our SGIA preview here

Conferences and associations
For a specific and focused training and education experience, consider education-only conferences from a mix of associations in the industry.

The Association of Graphic Solutions Providers (IPA) offers webinars and conferences for pre-media professionals in the creative, corporate, print publishing, packaging, and in-plant sectors. The association holds three conferences a year: the IPA Technical Conference, which showcases advancements in graphic technology and workflow; the Business Development Conference; and its CEO forum.

Late last year, the association introduced its Color Management Professional certification program. For print professionals as well as creative, photography, prepress, and pre-media professionals, the program is designed to help users gain knowledge in the principles of color management. The program comprises a series of online instructional courses designed by industry-leading color-management experts, using advanced online training technology with 24/7 access to all courses and exams.