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SGIA 2009: N'awlins Opportunities

(September 2009) posted on Wed Sep 09, 2009

The annual expo -- to be held October 7-9 in New Orleans -- offers something for everyone.

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By MaryKate Moran

This year, the Specialty Graphics and Imaging Association Expo  (SGIA) is swinging through New Orleans, offering big opportunities in The Big Easy. No matter your print
trade, the expo—to be held October 7-9 at the Ernest N. Morial Convention Center—has you covered.

Though New Orleans is often known as a town that can take its toll on the expense report, you don’t have to break the bank to experience the 2009 edition of the expo and
have a good time. SGIA understands the current financial crunch under which most print providers find themselves. Offering a handful of free educational sessions, SGIA believes attendees should use the event as a source to explore future opportunities.

“The SGIA community is on a positive track for future success, but it will be a fast and ever-evolving ride,” says Michael Robertson, SGIA’s president and CEO. “I encourage
you to stay informed and hold your position on the leading-edge as new opportunities emerge. You’ll see many new opportunities and the innovative technologies to make
them happen at the 2009 SGIA Expo.”

Application zones and inspiration
SGIA is projecting attendance at 15,000 people. Luckily, like the Crescent City, the SGIA Expo has something for everyone, and has created three special “Expert Advice Zones” for specific areas of applications/opportunities that print providers may want to explore:
The Graphics Application Zone, hosted by SGIA’s Professional Decal Application Alliance (PDAA), will showcase in-person demonstrations of graphics by vehicle-wrap
experts to various objects and surfaces: truck trailers, autos, tables, brick, glass, concrete, walls, and floors. Attendees will also be able to try their hand at various types
of install work, utilizing films, pressure-sensitive media, inks, etc.
• The latest apparel concepts will be on display in the Digital Apparel Production Zone, where technologies such as dye-sub, direct-to-garment inkjet, heat transfer, print-and-cut vinyl, drying, and more will be on display. Apparel experts will be on hand to provide
info on technology, profi ts, pricing models, tips and tricks, and more.
• There’s also the Digital Textile Finishing Zone, where attendees can meet leading industry suppliers and see digital textile-finishing concepts such as sewing, grommeting, seaming, edge-welding, trimming, and dye-sublimation transfer.