Make the most of your tradeshow experience while in Las Vegas.
If you are planning on shopping for equipment at the show, you likely won’t be alone, by the way. In its new “SGIA Industry Pulse: Benchmarking Report,” nearly 72 percent of survey respondents indicated they planned to purchase equipment utilized directly in the manufacturing process in the next 12 months. (The full report is available free of charge to SGIA members only.)
To peruse the show’s complete and updated exhibitor list and plot your “must sees,” check out sgia.org.
2. Mark Your Calendars
Show hours are:
Thursday, October 18: 9:30 a.m. - 5:00 p.m.
Friday, October 19: 9:30 a.m. - 5:00 p.m.
Saturday, October 20: 9:30 a.m. - 4:30 p.m.
Entrance into the Expo is free if you’re registered prior to October 18; it’s $35 after that date. Full business registration includes a seminar pass to allow you entrance to all regular seminars October 18-19, the Friday Keynote Session, the Friday Night Dinner Party, entrance to the Exposition & Golden Image Gallery for $435 ($360 for SGIA members).
To receive discounted rates on hotels, contact SGIA’s official housing partner – Travel Planners –via the SGIA website (sgia.org).
3. Interact with Experts
While tradeshows guarantee the inevitable storm of sales pitches, SGIA offers a bit of peace and quiet with its “Expert Advice Zones” – specially purposed expo-floor areas devoid of hard-sell tactics, allowing for hands-on experience in a no-pressure environment. Since making their debut in 2007, the zones have increased from one to five in order to better serve the ever-diversifying industry.
New to this year’s event: the Color Management Zone, which will host top color-management professionals to help attendees learn about tools and techniques, as well as RIP and third-party software solutions, expand their capabilities, and develop new relationships.
Returning zones include: The Digital Apparel Production Zone; the PDAA Graphics Application Zone; the Digital Signage Zone; the Screen Printed Apparel Training Zone; the Industrial Imaging Zone; and the Narrow Format Zone. All zones feature demonstrations of its sectors’ latest advancements.
“Many of the Zones will feature short educational presentations designed to help attendees clarify questions for exhibitors and fine-tune the decision-making process,” says Robertson.