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SGIA Expo 2012 To-Do List

(September 2012) posted on Thu Aug 30, 2012

Make the most of your tradeshow experience while in Las Vegas.


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3. Make a Friend or Two
While checking out the latest trends on the show floor is important, be sure to take time to engage with industry peers. SGIA’s Networking Happy Hour offers individual community-building receptions for specific industry segments on Thursday, October 18, from 5:00 to 6:00 p.m. The free receptions are invitation-only; industry segments include: PDAA, Latin American, Garment Decoration, Canadian, Pro Imaging Golf Championship Reception, and Printed Electronics and Industrial Imaging communities.

The Friday Night Awards Party honors the best-of-the-best in the industry, while allowing attendees to connect with colleagues, new business contacts, and new prospective customers over dinner and cocktails.

Adding to the networking opps: This year’s keynote speaker, Todd Cohen, will discuss “Sales and More Sales for Specialty Imaging,” during the Keynote Breakfast, Friday, October 19, at 8:30 a.m. Cohen – the author of Everyone’s In Sales and the host of “Let’s Talk Sales Culture” on BlogTalkRadio – has coached and led sales teams to deliver more than $500 million in revenue for companies such as Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

4. Take Time to Learn
In addition to showcasing a broad range of technology and applications, SGIA Expo offers focused educational sessions featuring an assorted mix of topics to meet the needs of your business. More than 30 seminars in all are available to help you expand your knowledge base.
“Between our high-level educational seminars and numerous presentations taking place in the Expert Advice Zones, the 2012 SGIA Expo offers more than 100 unique learning opportunities. One of the most exciting sessions taking place is a discussion panel with representatives from some of the biggest wide-format equipment manufacturers, which will provide a valuable look into the factors and market pressures affecting wide-format equipment design. We also have sessions covering online marketing, the print buyer community, color management, new materials and technologies, and more,” says Marx.
Educational seminar tracks include: Graphics & Sign; Garment Decoration; Industrial Imaging; Graphics Installers; and Business Management. Here’s just a sampling of the specific educational seminar opportunities you’ll find:

• “Directions in Wide-Format Equipment Development”
• “Understanding Today's Print Buyer”
• “Identifying and Reaching the New Consumer for the Graphic Communications Marketplace”
• “Make Your Wide-Format Digital Printer Last”
• “Capitalizing on Sustainability”
• “UV LED Curing for Digital and Screen Printing”
• “New Revenue Opportunities for Wide-Format Digital”


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