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SGIA Expo: Wide Format in the Desert

(September 2010) posted on Mon Aug 30, 2010

Las Vegas event takes place October 13-15, and will feature new Expert Advice Zones and much more. Visit The Big Picture magazine at booth 3479.


By Paula L. Yoho

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For “window shopping” attendees who are interested in checking out the latest trends and products but who may be turned off by the hard-sell tactics of traditional tradeshow banter, SGIA has created five Expert Advice Zones. Billed as “totally sales-free zones,” housed within the exhibit hall, and sponsored by exhibiting companies, each of the five areas—Digital Apparel Production Zone (DAPZ), Professional Decal Application Alliance (PDAA) Graphics Application Zone, Industrial Application Zone, Signage Zone, and the Screen Printed Apparel Training Zone—includes information and presentations aimed at helping visitors enter new markets and explore new business opportunities. Industry experts will be on hand daily to answer questions and to demonstrate a broad range of equipment featured on the trade show floor.

“This is a great way to see all facets of the specialty imaging industry first-hand,” says SGIA president and CEO Michael Robertson. “The sales-free Expert Advice Zones will demonstrate the most innovative concepts and applications showcased on the Expo floor.”

Cost to register onsite for the exhibit hall is $35 (for all three days); pre-register online by September 10, however, and you get into the exhibit hall for free.

Abundant learning opportunities
The Expo experience doesn’t end in the exhibit hall. SGIA has renewed its commitment to providing high-quality training for specialty graphics professionals, and this year has organized more than 20 educational sessions in five customized tracks, allowing a wealth of options for participants to customize their training experience to meet their specific needs and those of their business. Seminars run the gamut of topic areas, including graphics and sign, garment decoration, industrial application, graphics installation, and business management, so there is something valuable to be garnered from the experience for everyone working in different capacities and niche areas within the specialty graphics industry.

“We’re developing a program that really targets strategic business strategies,” said Dan Marx, SGIA’s vice president of markets and technologies. “It’s what specialty imaging companies need to succeed in the rebounding economy.”

Here are just a few of the educational session available to attendees at this year’s SGIA Expo; for a complete list visit the SGIA website:

• “Understanding the Advantages of G7,” with Hoddy Peck, Meisel; Dean DeMarco, IDL Worldwide; Fernando Garcia and Robbie McDaniel, PSP & Digital; and John Fazzi, Idea Alliance.

• “Single Pass Inkjet Panel,” with Tom Cooper, Alliance Group; Chris Lynn, Xaar Americas; and Paul McGovern, Mimaki USA.


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