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Take Me to Your Fashion Leader!

(July 2003) posted on Wed Jul 16, 2003

Pictographics wraps taxis bumper-to-bumper with individualized graphics


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As visitors to Las Vegas waited in cab lines at the airport, casinos,
restaurants, and hotels, these colorfully wrapped taxis reminded them
that Las Vegas is also home to some world-class shopping. This ad
campaign for the Nordstrom department store appeared for a month on 45
taxi cabs in Las Vegas.

Each of the 45 cabs was wrapped with design featuring a different
item of clothing--one was covered with shoe images while another was
covered with men's ties, etc.

Local graphics producer Pictographics used its Picto XL printer (a
tweaked VUTEk UltraVu? 2360 79-in. wide solvent-system inkjet) to
output the graphics onto Avery Dennison MPI 1005 EZ vinyl film. The
Avery film has a special adhesive for fast, wrinkle-free installation
and clean removal. The graphics were protected with Avery's DOL 1000
overlaminate.

To get approval for the job, Pictographics worked with the taxi
authority in Las Vegas for approximately a year. After getting the
go-ahead, Pictographics staffers spent roughly 90 hours in prepress to
facilitate the placement of the images on the vehicles and make sure
each cab number was still visible. Each vehicle took 2 ? hours to
install. Using eight installers, the taxis were wrapped in about a week.
(Pictographics: www.pictographics.net)


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