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Taking the Fine-Art Plunge

(May 2013) posted on Fri May 03, 2013

Four companies embracing fine art and artists.

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By Adrienne Palmer

“Fine art is that in which the hand, the head, and the heart of man go together,” said John Ruskin, the leading English art critic of the Victorian era.

Similarly, fine-art printing involves the hand, the head, and the heart as well, but also the scanner or camera, the printer, the media, the laminate, and the right team for the job.

If you have the tools and the team, and you’re looking for a way to expand your shop’s offerings, fine-art printing is an output niche to consider. It can develop into a lucrative specialty if you’re willing to master the craft, understand the subtleties of the artist’s eye, work the details, and realize that there may be speed-bumps along the way.

Some of these bumps might include: precise image capture; file manipulation; color matching and management; and, of course, output that has to meet (what can be unrealistic) customer expectations.

The four companies we profile here have managed to find ways to address and balance all of these challenges and others in some unique ways in their operations. As a result, they have succeeded in their embrace of fine-art printmaking and serving their respective clients.

Eye Buy Art: Art for the masses
Eye Buy Art’s ( strategy is to “reach large, uncontested markets with affordable editions, and to appeal to the sophisticated collector of emerging art,” says Emily McInnes, director of the Toronto-based business. “We want more people buying art.”

The carefully curated online art gallery represents emerging photographers from Canada, the United Kingdom, and the United States. More than 50 artists regularly work with the company to have reproductions of their artwork created and then sold, and Eye Buy Art has shipped to 22 countries around the world and counting.