Four companies embracing fine art and artists.
McInnes says most of the artwork is offered in five sizes with various available edition quantities: 8 x 10 inches (250 editions); 11 x 14 inches (150 editions); 16 x 20 inches (50 editions); 20 x 24 inches (25 editions); and 30 x 40 inches (five editions). “I'm starting to drop the smallest size of print on most of the new releases, however,” she says. “I set the editions – the idea being that as the dimensions increase there are fewer of that size available.” Eye Buy Art also provides the option of framing the photographs for the collectors.
The difficulty is not in the printing of fine-art, it’s finding the right audience that will connect with her business, says McInnes. “We have a pretty well-oiled machine at this stage. I have total confidence in my printers and I'm working with some of the best at what they do,” she says, also stating that they’ve never had a single return.
“The bigger challenge is finding audiences that will connect with us among the sea of imagery available over the Internet; and how to educate those audiences as to the value of a limited-edition, fine-art print that was created by an artist,” McInnes says. “There is a lot of work out there in the marketplace, and most of it isn’t good. We need to be a reliable source for people that want to collect work that has integrity and is created by serious artists who are in it for the long haul.”
Cape Ann Giclée: Fine art from A to Z
Cape Ann Giclée (cwww.apeanngiclée.com), a fine-art print shop that primarily serves the Boston, Massachusetts, area, is all about the image capture.
“When we capture a digital image, we want to be sure every brushstroke and nuance of the artwork is captured – otherwise they look flat and lifeless,” says co-owner Anna Baglaneas Eves, who established the business five years ago with her husband Jim Eves. They make sure the lights are balanced and the artwork is secure and square to the camera to ensure the first step in reproducing fine art is perfect.