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The Bottom Line

(December 2010) posted on Tue Dec 07, 2010

Floor graphics remain a popular option for catching the attention of consumers.

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By Britney Grimmelsman

LexJet offers Simple Indoor FloorAd adhesive vinyls that can be used with one of four LexJet anti-slip laminating films. Both are designed for use on large-format inkjet printers that use low-solvent, solvent, or UV-curable inks. The graphics offer the opacity necessary to prevent colors or patterns of the underlying floor surface from showing. Its Simple Indoor FloorAd is a 3.4-mil, opaque white matte vinyl backed by a removable adhesive that bonds well to many floor types, including waxed and non-waxed commercial PVC tile, sealed concrete, smooth ceramic tile, and linoleum.

Flexcon’s indoor floor advertising system includes Flexmark floor art 6605, a 2.8-mil high-gloss, clear vinyl protected with a removable clear premask. The vinyl can be reverse-printed on the underside via a wide range of ink systems. It is laminated to the permanent adhesive side of Flexmark floor art 6600, a 1.0-mil double-faced white polyester with a permanent/removable adhesive system. The permanent adhesive is on the clear polyester release liner side to provide a smooth wet out of adhesive against the printed graphics; the removable adhesive is on the paper release liner side and is applied to the floor surface, reports Flexcon.

Catalina Graphic Film’s floor-graphic product comprises a 4-mil PVC base film, and a water-based adhesive optimized for indoor application. The overlaminates are either vinyl or polypropylene, and are UL-approved for non-slip applications.

Oracal offers it OraJet 1663 media, a 4.25-mil media specifically developed for foot-traffic-resistant floor-graphic applications. Featuring a clear, removable adhesive, OraJet 1663 is designed for 3-year longevity and can be combined with matching Oracal laminating films, OraGuard 250AS Anti-skid or OraGuard 255AS Anti-skid High Load.

And 3M’s Ink Jet Floor Graphics Kit 8566, intended for HP Designjet printers, is comprised of 3M Scotchcal Opaque Imaging Media 8533 as well as Scotchcal Overlaminate 3645. Media 8533 is a 7-mil, opaque white marking film with a changeable, pressure-sensitive adhesive. The 8-mil overlam is both scuff-and slip-resistant. The system offers a six-month lifespan, 3M reports.