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The Great White Way

(January 2011) posted on Tue Jan 11, 2011

Opportunities abound for shops with white-ink capabilities.


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“White ink also allows us to achieve significantly deeper tones of colors, and lighter tones, as needed,” he adds. “It opens doors in what we can do, and the choices we can offer our clients.”

The project entailed a total of six windows, as much as 12-feet long x seven-feet high, for a total of 18 individual panels. “They brought us a rough layout of what they were looking for, super-imposed over photographs of the windows, and we collaborated for the final design.” says Voorhees. “The capabilities of the printer to print with white ink was a huge selling point on this job. The restaurant owner’s biggest concern was that light could come in from the outside, but that people couldn’t see the renovations taking place.”

Before the go-ahead for the full project, though, Voorhees had to design, print, and install two sample window panels to demonstrate that white-ink technology could deliver as promised. Those prints of the restaurant name and logo now adorn its entrance. All of the graphics developed by Voorhees have an Asian theme: Buddha, the Great Wall of China, dragons, fish, and statuary. Golden browns and bronze colors dominate.

“We used Roland’s eco-solvent CMYK inks with white, and the extra light cyan and magenta to get those colors,” says Voorhees. Most images were tiled from horizontal strips of Roland clear window film printed at the VersaCamm 640’s full 64-inch width. Installation of all six windows took about nine hours.

“We’re definitely breaking new ground in what we can do for our clients,” Voorhees says.

Photocenter Imaging: 60 years of thunder
With its reputation rooted in the photographic industry, Burbank, California-based Photocenter Imaging (photocenterimaging.com) has no room to compromise the image quality of its digital prints. The company invested in the white-ink-capable Océ Arizona 350 as the printer that would allow it to take its digital services in a new direction.

“We bought it for the size of the flatbed, its white-ink capabilities, and ability to print at 1440 dpi,” says executive vice president Boris Winogradow. “During holiday seasons in the past we were getting requests from customers asking if we could print on silver or gold,” he says. “Without white ink, we just couldn't deliver that photographic quality they expect from us.”


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