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The Great White Way

(January 2011) posted on Tue Jan 11, 2011

Opportunities abound for shops with white-ink capabilities.

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Since the company installed the Arizona in 2009, it has spawned an entirely new subset of specialty services. It’s been employed to produce P-O-P displays, limited runs of digital fine-art prints, lenticular prints, decals on a variety of media, even direct printing of graphics to candy tins. “The 350 has helped separate us from the pack, because we can achieve things others can’t,” says Winogradow,

“It’s really enhanced the range of services we can offer to our clients, and opened up our business,” agrees executive vice president for sales Ron DeJesus. “The registration is perfect, and we can print in all different shades of white while getting opacities from zero to 100 percent.”

Recently, the company was called on to put those capabilities to work for a special exhibit at Los Angeles’ Peterson Automotive Museum. Photocenter Imaging provided all the graphic support for a special exhibit “NHRA: Sixty Years of Thunder,” celebrating the best in dragsters, funny cars, and hot rods. The exhibit runs through May 2011.

The installation required a variety of visuals, many printed directly to colored acrylic and Plexiglas panels ranging from 10 x 14 to 30 x 40 inches. “It’s a good representation of what we can now achieve with white ink,” says Winogradow.

Some of the digitally printed panels accompanying the cars feature a ghosted image of the vehicle, others a combination of text and photos with frosted or ghosting effects. White ink “is giving designers an opportunity to take their visuals to a whole other level,” says Rick Bradford, sales executive for this project.

Winogradow notes designers are now seeking out the company because they’ve heard of or seen prints produced with white ink on different media. “Once they see the results, they tend to say ‘Wow!’ and start thinking about how they might use it,” he reports. “It’s enabling them to achieve some very artistic effects on a range of media they just couldn’t use before,” according to Winogradow.