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The Training Track

(September 2012) posted on Thu Aug 30, 2012

Hit the classroom – real or virtual – to learn new skills and refine existing practices.

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X-Rite ( offers several training options focused on wide-format signage. Its hands-on training workshops are offered at training facilities in Grand Rapids, Michigan, Regensdorf, Switzerland, and in the company’s various local sales offices; titles include “Introduction to Color Management,” “Integrated Color Management,” and “Onyx Workflow Workshop.” The company’s eLearning curriculum offers self-paced interactive modules that explore aspects of color, use of instruments and software as well as workflow support; titles include “Color Control Freak,” “Color Theory,” and others. Also available: Personal Color Training, a one-on-one, live, online learning experience; On-Site Training (G7, Pantone-Certified, custom); and various national seminars.

The tradeshow alternative
If you’re heading to a tradeshow, why not add an educational component to your itinerary? You might want to seek out events that provide opportunities for training before or after show-floor hours (so as not to interfere with your time on the floor). Or simply ensure that you schedule enough days at the event to accommodate learning as well as buying.

Graph Expo ( will take place October 7-10, 2012, in Chicago’s McCormick Place. The event features more than 50 educational seminars covering a range of graphic-art topics, plus 45 new and returning co-located conferences, user-group meetings, and special events. See our August issue, page 10, for a preview of this event.

Graphics of the Americas (, February 21-23, 2013, will take place at the Orange County Convention Center in Orlando. Last year’s event offered more than 80 educational sessions across tracks, including: Wide Format, Digital Printing, Production, Prepress, and others; additional sessions were offered in Spanish. The 2013 event will also include 10 free sessions on the show floor; a Wide Format Print Shop, a Vehicle Graphics Center, and a Direct-to-Garment Center. The event is managed by the Printing Association of Florida.

The ISA International Sign Expo ( is scheduled for April 3-6, 2013, at the Mandalay Bay Convention Center in Las Vegas. The show’s 2012 seminar series offered interactive forums; hands-on workshops; and seminars that cover digital imaging, legislative regulations, technical industry application, and management, sales, and marketing strategies. ISA is also producing its Midwest ISA Sign Show, October 12-13, 2012, in Detroit; three educational sessions are offered, including: “It’s All About Sales,” “Using the Michigan Sign Guidebook,” and “Principles of Pricing.”