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The Ups and Downs of an Escalator Wrap

(April 2014) posted on Wed Jun 18, 2014

Double-sided graphics help a university’s message reach its student prospects.

click an image below to view slideshow

By Scott Hibler

Step 2: Template and ‘Hinges’
Using the survey, we then designed a template in Adobe Illustrator. Our template included a 0.25-inch bleed on all sides. Although we recognized that 0.25-inch was not very much bleed to work with, we were confident enough in the survey to go with this – too much bleed can become problematic for the install teams, and we wanted to make the install as easy as possible.
Once the template was created, we made sure to note areas of concern related to live area content. Design collisions could occur as the template transitioned from horizontal to slanted and back again. We call these areas “hinges,” and it’s in these areas where the install teams like to have some ability to make adjustments in the field, just in case our 152-degree angle was not absolutely perfect. In order for these areas to serve as our hinge, we instructed the designer to not place critical text here.

Step 3: Design, Proof, and Call Outs
Vector artwork was directly supplied to us by Arizona State University, using our template at 10 percent. We took that artwork and created a low-resolution PDF proof for content approval only. This up-front effort made the PDF proof easy to understand, and the client did not require any revisions.

Step 4: Signing Off on Color
Now that we had the content approval – and keeping in mind there was a large amount of material required – we wanted to ensure that all colors were accurate and approved by ASU and their agency.
Even though we run a G7-calibrated workflow, we knew that all parties involved would feel more comfortable if we could have color signed off on the actual materials. At bluemedia, we use the Nazdar Catzper chart system, creating these charts within seconds in our design department and then off to press. We printed these charts on the actual material, remembering to laminate and using the final laminate for the job (since laminates can create slight color shifts). We presented these to the agency, which quickly chose its favorite shades from the chart. By simply copying the L*a*b values from the charts, we were able to replace the color values in the files and then print with confidence.