New book provides commonsense guidelines for typographic use.
Allworth Press has released Thinking in Type: The Practical Philosophy of Typography, by Alex W. White.
In this 215-page soft-cover book, White"?who is also the author of How to Spec Type"?strives to provide some "commonsense guidelines" for typographic use. Along the way, he gives the reader his view of the history, theory, and practice of typographic design.
The book is divided into four major sections, including:
"?Type and Design: provides the basics of type, including notes on legibility, readability, shapes of letters, letter spacing, and more.
"?What Readers Want: includes information on why it's important to define your audience before choosing a typeface (and how to do so).
"?Creativity: putting the info from the first two sections to work in creating or adjusting type, plus how type works with images.
"?Typography Timeline: type trends and evolution throughout the years.
Thinking in Type: The Practical Philosophy of Typography sells for $24.95. (Allworth Press: www.allworth.com)