And launches SelectSource brand of media and substrates.
Unisource Canada, Inc. has rebranded its Mondrian-Hall division under the name Unisource Wide Format.
“Capitalizing on the synergies achieved through the 2009 acquisition of Mondrian-Hall as a division of Unisource Canada, the new name better positions the expansion into wide format, commercial, sign, photo and digital printing markets,” the company states in a press release.
Supporting the new rebranding strategy, Unisource Wide Format is also launching SelectSource, a new private-label brand of media and substrates. The focus of the SelectSource line, the company reports, is “to match a selection of competitively priced substrates to the top industry end-applications including banners, posters, signs, interiors, photography, POP displays, decals, engineering drawings and fine art. “
“The SelectSource line will be the new focus which will complement our existing media line,” says Sandra Ondas, Unisource Canada’s marketing manager for wide-format media. “The range of products within the line is extensive and includes aqueous, solvent, UV-cure and latex compatible products such as photo paper, scrim banner, window perforated vinyl, mesh, display film, and xerographic papers.”
Unisource Canada is a division of Unisource, which is headquartered in Atlanta; the company has additional operations in China, Singapore, Taiwan, Belgium, Mexico, Poland, and the UK.
UNISOURCE WIDE FORMAT
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