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Untapped Resources: Utilizing Installer Expertise

(March 2012) posted on Thu Feb 23, 2012

"Installers can help you in ways you may have not previously thought about; they’re an invaluable resource for your company."

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By Jared Smith

I define a successful job as a job with maximum client satisfaction, high-profits, uncomplicated production, and straightforward installation. To give your shop the likeliest probability for success, consider all aspects of the job before locking down the design. This is especially true when dealing with fleet wraps. If you don’t think about the install far enough in advance, you can end up with a problematic, client-approved design that complicates not just one install, but many – costing your shop time and money, and costing your installers their sanity.

Involve your installers and involve them early. The installer can suggest different courses of action for the design that will save the install team time and hassle on the back end. For instance, the installer can suggest ways to fade a color or suggest lowering a stripe to avoid a complicated door handle, or design the bumper so that the color breaks on the body line. These seemingly simple suggestions can save time, improve the quality of the vehicle wrap, and in turn, make for happier customers and more-profitable jobs.

Streamlining production
Installers also have the ability to streamline how the graphics are produced to ensure the most efficient install. Take tiling for example: It’s just as easy to print a vehicle wrap that will result in a complicated install as it is to produce a tiled vehicle wrap that saves a ton of time in the install bay. Consider, for example, tiling options for full-size trucks. Printing the bedside graphic panel in one long horizontal piece saves installers 15 minutes – that’s 30 minutes saved per truck. One hundred trucks later, you’ve saved your shop more than $1000 simply by tiling your truck beds horizontally.

Another tiling issue comes up when you have a vehicle with multiple windows that are close together, like a VW bus or Chevrolet Suburban. Should these windows get wrapped with one piece of perforated window film with a bleed, or should you produce an individual piece with a bleed for each window? Ask the installers before printing. I challenge you to utilize your installer’s wisdom to come up with more of these time-saving tweaks.