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Welcome to the Club

(December 2010) posted on Tue Dec 07, 2010

A sourcelist of organizations for print providers.

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By Paula L. Yoho

NAPL Network
Chartered in 1933, NAPL (formerly the National Association for Printing Leadership) is the trade association for excellence in graphic-communications management. It develops conferences, periodicals, consulting, and economic data and analysis for members.

National Association of Photoshop Professionals (NAPP)
NAPP, formed in 1998, is an association for Adobe Photoshop education, training, and news. It is led by Photoshop experts, authors, consultants, trainers, and educators. Members receive Photoshop User magazine, plus access to online support community, tutorials, discounts on hardware and software, and a personal online portfolio on the site.

National Association of Quick Printers (NAQP)
Part of the NAPL Network, this trade association for quick print and small commercial print providers also counts among its members graphic-arts companies, educational organizations, and supplier firms. In conjunction with NAPL, the association offers conferences, research, programs, products, seminars, and discounts from suppliers and consultants.

Outdoor Advertising Association of America (OAAA)
The OAAA is the trade association for the outdoor advertising industry. In addition to online resources, including legislative, marketing, and creative information, the organization sponsors several awards programs. While many members are owners/operators of billboards and other outdoor media space, the association also includes associate members who are suppliers of services or products to the outdoor industry.

PMA, the Worldwide Community of Imaging Associations (formerly the Photo Marketing Association), is an 85-year-old professional organization that helps the worldwide photo imaging community achieve business success and adapt to new technologies. Member benefits include access to marketing research and forums as well as PMA Magazine, plus 1:1 consulting on regulatory activities, use of royalty-free PMA photography, a marketing toolkit with ready-made ad campaigns, and more. The association comprises seven divisions, including DIMA and AIE (see separate listings); it will hold it annual PMA Convention and Tradeshow in Las Vegas in September 2011.

Member benefits for this association representing the marketing at-retail industry include access to its business directory, library of publications and research reports, and educational programs, as well as discounts on goods and services. Formerly the Point of Purchase Advertising Institute, the group now sponsors a variety of education events and programs.