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Zoom! Zoom!

Eight vehicle-graphics projects that are wrapped and ready to hit the road.


By Clare Baker

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Whether you’re walking outside, watching TV, attending a concert, or even if you’ve ‘gone fishin’, chances are good that a vehicle wrap-be it on a bus, van, car, boat, airplane, you name it-will cross your path. It is evidence that over the last decade or so, vehicle wraps have established their position as important players in outdoor advertising. And while a majority of vehicle wraps are produced for businesses and corporations, individual consumers also are turning to vehicle wraps seeking a way to stand out from the pack.

As the need for vehicle graphics has grown, so has the number of shops producing them. What separates one shop from the next often has less to do with the technology it has to utilize, and more to do with the level of service it employs. Having a skilled design team, knowledgeable printer technicians, and trained installers is likely to be key for a profitable venture.

In sourcing print shops that have had success in vehicle-graphics production, we’ve tracked down eight projects-from tour buses to reflective graphics to a mini-dragster-to highlight the range of vehicle graphic applications available to businesses and consumers alike. Buckle up!

A FERRARI IN FRANCE

24 Hours of Le Mans (24 Heures du Mans) is arguably the world’s most well-known motorsport endurance race. With its famous location, storied history, huge spectator turnout, and, not to mention, 24 hours of racing, it has a certain je ne sais quoi that is hard to find elsewhere. For such a one-of-a-kind race, Krohn Racing turned to Coronado, CA-based APE Wraps to create a one of-a-kind wrap for a Ferrari F430 that would be taking to the track in Le Mans this June. But it would not be the first time APE Wraps tackled this Ferrari job for Krohn Racing-the actual car has been wrapped three times since February.


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