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Zoom! Zoom!

Eight vehicle-graphics projects that are wrapped and ready to hit the road.


By Clare Baker

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Using its Oce Arizona 600 and 3M 5500 Series Solvent ink, the shop produced proofs for the exterior wrap at 1/10 the size of the actual graphic on 3M Controltac IJ180-10. After receiving approval on the proofs, the shop used the same printer and media for the final output. The exterior wrap was approximately 1443 sq ft. The graphics were finished with MacTac RayZor overlaminate using a Seal Image 6500 laminator. The shop also printed 300 sq ft of interior graphics for the bus, utilizing its HP Designjet 5000 and Oce T200UV flatbed. Installation took 8 installers 6.5 hours for the exterior and 2 hours for the interior.

In business for 14 years, Precision Signworks operates out of a 23,000-sq-ft facility and has 26 employees. Based in Nashville, TN, the shop is not located too far from its client for this job, as Gibson Guitars also makes its home in Music City. Says Gray, "The most rewarding part of the job was helping to promote an industry leader that is based in our hometown."

PRECISION SIGNWORKS
www.precision-signworks.com

Ringing in New Business

With the constant buzz surrounding the growing number of cell-phone companies, service providers, and coverage plans, how does one cell-phone retail store make itself heard through all the noise? The owner of a Cricket retail store in New Albany, IN thought a vehicle wrap might get his message across loud and clear. He called on Louisville, KY-based Digital EFX to create a race-car-themed wrap for a BMW promoting his Cricket store.

Digital EFX created and manipulated the graphics in Adobe Illustrator, Adobe Photoshop, and SAi FlexiSign, designing the graphics according to official Cricket colors and design parameters. Citing design as the most time-consuming part of the job, Matt Richart of Digital EFX explains, "We want our graphics to have great resolution, clean lines, and we want the finished job to look like paint."

The lettering and "green swooshes," says Richart, are vector art, and they used fills from Aurora Graphics for the stone background. Digital EFX came up with three different designs and sent those digital proofs to the client. Once the final design had been selected, Digital EFX printed a section of the graphics at full size on Roland SCM-PGVP using its Roland SC-540 Pro II and eco-solvent Roland inks.


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