Eight vehicle-graphics projects that are wrapped and ready to hit the road.
By Clare Baker
Using the same printer and media, the shop output the final graphics in five sections of various sizes-one section for each part of the car. The graphics were finished with Roland OLPG cast laminate, which took 3 hours. The graphics totaled 227 sq ft; printing time was 5 hours. Installation of the wrap, including the trimming and application of the graphics took two installers 9 hours.
In business since 2004, Digital EFX operates out of a 2750-sq-ft facility and has six employees. Digital EFX’s owners have established a profitable shop by specializing in vehicle graphics and wraps, as further evidenced by the success of the Cricket wrap. The wrap, as it turns out, received a welcome reception by those searching for cell-phone reception-soon after the vehicle hit the streets, the Cricket shop owner quickly drummed up enough business to pay for the wrap.
It would seem likely that the window of time in which vehicle wraps get the most attention is from sunup to sundown. The flashy and eye-catching qualities of vehicle graphics aren’t so flashy and eye-catching, of course, if they can’t be seen. With reflective vinyl wraps, however, the opportunity to grab the attention of passersby never fades-even late into the night.
Next Day Moulding, an interior decorative molding installer, realized the potential impact that reflective graphics could have on customers and contacted Clackamas, OR-based Higgins Signs & Digital Printing to output a reflective vehicle wrap for a company van.
Using images generated from the corporate logo and photographs of the interior of a house supplied by Next Day Moulding, Higgins Signs created TIFF files of the graphics and manipulated those files using SAi Flexi 8. Reduced-size proofs were printed on 3M Scotchlite Removable Reflective Graphic Film with Comply Adhesive IJ680CR-10 using a Roland SolJet Pro II with Eco-Sol Max ink.
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