Eight vehicle-graphics projects that are wrapped and ready to hit the road.
By Clare Baker
After receiving approval from the client, the final graphics were output in two 48-in. sections using the same printer, media, and inks; final printing time took 1.5 hours. In addition to the printed graphics, cut vinyl also was incorporated into the vehicle design. The media used in printing totaled 100 sq ft; 130 sq ft of cut vinyl was used. The printed graphics were finished with 3M Scotchcal Gloss Overlaminate 8518 using a GBC laminator; finishing took 1 hour. The printed and cut graphics were installed in 4 hours by two Higgins Signs employees.
Higgins Signs, in business for 28 years, ventured into digital printing 9 years ago and specializes in reflective graphics-an application that shop owner John Higgins thought would be profitable based on his market research and good instincts. While reflective vinyl is more difficult to work with than cast vinyl, the effort pays off, says Tricia Crivaro of Higgins Signs, when you can provide customers with signage that is effective both day and night.
HIGGINS SIGNS & DIGITAL PRINTING
Shades of Gray
While vehicle wraps on the track at a motorsports event have becomes as commonplace as checkered flags and trophies, vinyl-covered support vehicles-such as trailers and tour buses-are also popping up off the track at race venues as well. A print shop with firsthand knowledge of this is Culver City, CA-based ProLabdigital Imaging (PDI), which wrapped three custom-built trailers for Toyota for a Toyota-sponsored motocross event.
Designed by a third-party ad agency, the graphics for the three trailers combine black-and-white photographs of motocross riders-in-action with vector images and corporate logos. Since the trailers-measuring 25, 20, and 12 ft-were still being custom built while the graphics were being designed, explains Scott Kurosaki of PDI, the shop could only give rough estimates of the dimensions of the trailer to the ad agency. Because of that, "When the final [trailers] were delivered to us, a couple measurements were askew so we had to do some tweaking once we got the files."
Did you enjoy this article? Click here to subscribe to the magazine.