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Zooming in on Photo Plus

(January 2008) posted on Fri Jan 11, 2008

A snapshot of highlights from the 2007 show.

click an image below to view slideshow

By Clare Baker

This past fall, photographers and imaging creatives flocked to the bright lights of New York City for PhotoPlus Expo, held October 18-20 at the Jacob Javits Center. With more than 27,000 attendees over three days and 310 exhibitors, this year’s event was the largest PhotoPlus show to date, reports PhotoPlus organizers.

Included in the 300-plus line-up of exhibitors were, of course, the big-time players in the digital imaging industry, and several were revealing big-time products that had been previously announced, but not yet shown to the public. Nikon, for example, unveiled its D3-a 12-Mpxl DSLR with the company’s first full-frame image sensor-and Canon showed off its new EOS-1Ds Mark III, a 21.1-Mpxl DSLR. (For more information on the D3 and the 1Ds Mark III, see the October and November issues of The Big Picture, p. 12 and 16, respectively). Olympus, Hasselblad, and Leica also introduced new cameras and lenses to the market, and we provide details on these below.

There was also much to be found beyond the big, flashy, and crowded booths of major companies. Attendees had 100,000 square feet of ground to cover if they wanted to see the entire show and the enormous offering of photography, design, and imaging products and services available, including workflow and image-correction software, fine-art and photography media, and camera accessories. More than 2000 attendees participated in seminars covering both the technical and more abstract aspects of photography.

PhotoPlus 2008 will be held October 23-25. Until then, here are highlights from the products and technologies exhibited at this year’s show.

Olympus ( introduced its new E-3, now the flagship of the company’s DSLR line. The 10-Mpxl camera is designed for photographers with a need for speed, featuring a high-speed 11-point biaxial cross type AF system, 5 frames/sec continuous shooting, and a maximum shutter speed of 1/8000 sec.