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Zooming in on Photo Plus

(January 2008) posted on Fri Jan 11, 2008

A snapshot of highlights from the 2007 show.

click an image below to view slideshow

By Clare Baker

The E-3’s 10-Mpxl Live MOS image sensor boasts excellent dynamic range, accurate color fidelity, and a new amplifier circuit to eliminate noise and capture fine image details, reports Olympus. Complementing the image sensor is Olympus’s TruePic III digital-processing engine, designed to use all the pixel information for each image to further ensure precise color and improved detail with low noise, especially for those images shot at the higher end of the camera’s ISO range, 100-3200. The camera also features in-body mechanical image stabilization with Supersonic Wave Drive technology to combat image shake and to help ensure sharp, blur-free images.

The E-3 also features a dual-axis swivel 2.5-in. live-view LCD screen with 230,000 pxl, which provides real-time image monitoring of white balance and exposure. A photographer can also view his subject at 5x, 7x, or 10x magnification directly on the LCD screen.

In addition, the new camera offers a large optical viewfinder with 1.15x magnification, a built-in Dust Reduction System, a durable shutter mechanism with the lifespan of 150,000 exposures, and a sealed magnesium-alloy body that is splash- and dust-proof.

Price on the E-3: $1699 (body only). The camera accepts CompactFlash Type I and II, Microdrives, and xD-Picture cards.

In addition, Olympus introduced three new Zuiko Digital lenses for the E-3, all of which employ the company’s Supersonic Wave Drive technology for quiet, fast auto-focus speed: the 12-60mm f2.8-4.0 SWD, the 50-200mm f2.8-3.5 SWD, and the 14-35mm f2.0 SWD.

In addition to showcasing its EOS-1Ds Mark III, Canon ( made several other announcements as well. The company introduced two new printers, the 60-in. imageProGraf iPF9100 and the 44-in. imageProGraf iPF8100, which will replace the existing iPF9000 and iPF8000. The new models are virtually identical to the previous ones, with the major differences being the incorporation of an 80-GB hard drive and the addition of the newly reformulated Gray, Photo Gray, Black, and Matte Black Lucia pigment inks for enhanced monochrome prints. These reformulated inks help to reduce the occurrence of "bronzing," reports Canon.