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Who Says Billboards Are Dead?

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The OBIE Award winners show all it takes a little cleverness.

Advertising forms like interactive signage and full bus wraps are sure to turn heads, and we're certainly beginning to see more of them appear. But sometimes there's just nothing like a good old-fashioned billboard – if the content itself is head-turning. The winners in the Consumer Goods, Services & Retail category of the 2016 OBIE Awards show that in this regard, a little cleverness can go a long way.

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Mohawk Expands Wide-Format Offerings

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Six additions include economy and magnetic options.

Mohawk has added six products to its portfolio for wide-format inkjet printing:

Wide Format Inkjet Textured Lightblock Economy Film, an economy material printable with eco-solvent, latex, and UV inks. Features include a vinyl face, polyester backing, stay-flat quality, heat resistance, and anti-slip coating. Available in 9, 12.2, and 19.5 mil; up to 60-in. widths.

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X-Rite Reveals New Version of ColorCert Suite

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Packaging printers gain access to new quality control features.

X-Rite Pantone has released version 2.7 of its ColorCert Suite, a collection of software products designed to aid package printers with color and print quality control and reporting. New features include:

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Cyrious Updates Dataset for Control Software

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With advanced pricing features and more.

Cyrious Software has released the v3 Dataset for its Control job management software. New features include pricing screens for wide-format printing, vinyl signs, vehicle graphics, and more. Users have the option for advanced configuration of the pricing screens, and the company reports setup and pricing is faster with the new version.

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3 New HP Latex Editions

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Production speeds reach 334 square feet per hour.

HP has added to its 300 series of latex printers with the 54-in. 315 and the 64-in. 335 and 365. Production speeds for the series reach up to 334 sq ft/hr with proprietary features such as the HP Latex Optimizer and HP Optical Media Advance Sensor. Additional features include continuous printing; the HP Quick Solutions app for troubleshooting and quality control (365 model); new online training tools; and an automatic x-axis cutter.

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New Latex Inks from Ricoh

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Designed to cut cure times.

Ricoh’s new aqueous resin latex inks are designed to cut cure times while maintaining a lower price point. The inks offer a 24-month shelf life and are compatible with cloth, bond paper, backlit material, and a variety of other materials. The company reports its wide-format customers will be transitioned to the new inks after September.

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New Century Becomes New Xaar OEM Partner

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Launching at Sign China 2016.

Xaar and Zhengzhou New Century Digital Print Technology have announced a partnership: New Century has integrated the new Xaar 1201 Thin Film piezo printhead into its line of wide-format inkjet printers. The models include roll-to-roll aqueous and eco-solvent Sky-Color printers, offered in one-, two-, and four-color configurations. The series is debuting this week at Sign China 2016 in Shanghai.

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May Group Reveals Website Dedicated to Unique Branding

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Featuring image galleries, case studies, and more.

May Group, a supplier of visual branding and e-commerce products, has curated a new website to highlight unique visual branding potential. The site will feature image galleries, videos, case studies, and capabilities brochures related to the company’s products in the areas of illumination, dimensional displays, decoration, fabrication, and more.

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GBC Expands Capabilities of Ultima 65 Laminator

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Including ‘EZload’ film rolls.

GBC has announced new features for its Ultima 65 laminator, designed for faster film loading and increased user friendliness. Film loading features include a pivoting table and heat shield for easier access, new 25- and 27-in. EZload film rolls, and AutoGrip shafts for Standard Film.

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Fujifilm Reveals Acuity Select HS 30 Series

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High-speed models reportedly reach 620 square feet per hour.

Fujifilm has announced a high-speed extension of its Acuity Select series of UV flatbed printers. The HS 30 series images up to 620 sq ft/hr – nearly double that of the Acuity Select 20 series, according to the company. Additional features include optional light cyan and light magenta for photographic and fine art printing; a pneumatic pin registration system; an automated printhead maintenance system; and a high-pressure vacuum system designed to reduce the need for masking.

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