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A Faux Reality

(June 2009) posted on Thu May 14, 2009

In Ireland, an “aesthetic alternative” building wrap.


By MaryKate Moran

click an image below to view slideshow

What you see is not what you will get with this building wrap in Dublin, Ireland. Construction on this development is expected to take two years, so Cover-Up Limited (www.coverup.ie) created this aesthetic alternative that depicts not only the building’s completed exterior, but also shows people in meetings, looking out of the windows, and standing on balconies. Cover-Up output the wrap on an HP Scitex XL1500 superwide onto Vuflex Eash Mesh using HP Scitex Inks. The front and back sections were joined with high-frequency welding. Total output: approximately 47,450 square feet; the project was printed in just seven days.
 


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