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Indoor Alternatives

(June 2009) posted on Thu May 14, 2009

Dominant branding from Portland Color.

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By MaryKate Moran

The images in this New York City Stride Rite store pull double duty: They’re incorporated into the retailer’s fixtures and they serve as the store’s dominant branding. Portland Color utilized an HP FB6100 flatbed and HP UV-curable inks with its magnetic signage system, printing to thin metallic media that can be applied to a magnetic receptor. The 40 x 80-inch images, designed to appeal to shoe-buying moms and dads, can be swapped out by store employees for seasonal marketing.