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Fujifilm Sericol USA to Join Graphic Systems Division of Fujifilm North America Corp

(March 2010) posted on Wed Mar 17, 2010

“Too strengthen our presence and to take full advantage of synergies…”

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Fujifilm North America Corporation has announced that Fujifilm Sericol U.S.A. will join its Graphic Systems Division effective April 1, 2010. The integration of the Fujifilm Sericol business into the Graphic Systems Division will facilitate greater collaboration, enhance best practices, and further improve services to Fujifilm’s customers, the company reports.

“We have many talented people with diverse technical and marketing skills working in each of our businesses at Fujifilm,” says Masahiro Ota, president of the Graphic Systems Division of Fujifilm North America Corporation. “Our objective here is to strengthen our presence and to take full advantage of the synergies that will help us to continue serving customers effectively and efficiently.”

This news follows Fujifilm’s announcement in January that it would bring together five operating divisions: photo imaging products including digital photo processing equipment and services supplying commercial and consumer customers; graphic systems products and services supplying the printing industry; consumer digital cameras; motion picture films; and the Canada Division (operating as Fujifilm Canada Inc.), which markets multiple Fujifilm products.

“One of our greatest strengths now is the wide range of skills our people can bring to a broad range of customers.” says Mitch Bode, general manager, Graphic Systems Division – Sericol Unit. “We look forward to joining the broader Fujifilm organization and combining the strengths of both organizations to grow our future business.”