Will explore integration opportunities between Pageflex Storefront and complementary Press-sense products.
Bitstream Inc., the Massachusetts-based software-development company with core competencies in browsing, font, and publishing technologies, has agreed to acquire the assets of Press-sense Ltd., the Israeli developer of business flow automation systems. The Press-sense business will complement and expand Bitstream’s Pageflex product line of enterprise brand management and Web-to-print solutions, the company reports.
“In the past few years we have seen a dramatic increase in the demand for automated processes in the document-production space. Increased commoditization and competition in the printing industry, as well as increasing pressure on corporate marketers to demonstrate positive returns on investment for all expenditures, are driving the desire to reduce or eliminate human touches from the production of documents and to generate sufficient and accurate data to measure the costs and benefits of each step of the process,” says Anna Magliocco-Chagnon, Bitstream president and CEO. “Our Pageflex product line leads the industry in tackling the front-end of the process: order taking and document production. Press-sense provides the most extensive business management tools for the back-end of the process enabling companies to monitor and reduce their operating costs.”
Bitstream plans to continue to develop and expand the Press-sense iWay and Press-sense Manager products. The company will explore integration opportunities between Pageflex Storefront, the company’s Web-to-print offering, and the complementary Press-sense products. Bitstream will continue to support Press-sense existing customers and OEM partners, including the Indigo division of HP, Océ, and Xerox, all of whom private label Press-sense software for distribution to their customers.