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Kings-Sized Visibility

(November 2010) posted on Wed Oct 27, 2010

Ferrari Color utilizes its Durst Rho 160R UV for this new brand campaign for the NBA's Sacramento Kings.

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To promote its upcoming season, the Sacramento Kings NBA basketball team wanted to showcase its new brand campaign, “Here We Rise,” in a highly visible location. The answer: the California State Teachers’ Retirement System (CalSTRS) building – a new facility that serves as a gateway to Sacramento and is visible from downtown and to drivers on Interstate 5 – plus a 65 x 175-foot building wrap.

Ferrari Color handled the output here, utilizing its Durst Rho 160R UV with Caldera GrandRIP+ and 3M inks onto Clear Focus SuperVue exterior mount perf film. Six hundred tiles in all, cut on a Zund 3XL-3000 using icut. Ferrari also coordinated the installation, done by the CalSTRS crew. The installation of the wrap served as the backdrop for a news conference at the site.