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SGIA Surveys Graphics and Sign Community

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Companies report growth and new product areas.

SGIA (www.sgia.org) has released its 2015 Industry Survey for the graphics and sign community. The group of 193 survey participants, composed mostly of companies who classified their work as “entirely digital” (41.5 percent) or “mostly digital” (34 percent), covered a wide range of business sizes, from shops that bring in less than $250,000 annually to those who reported over $35 million in yearly revenue.

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How I Got the Job: Randy Dearborn

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MGM Resorts’ VP, multimedia and guest technology, on the pressures of managing 52,000 screens in Vegas, getting into tech, and his Twitter obsession.

Q: Tell us about your day job.
A: I acquire content and disseminate it accordingly. We control all the digital media devices throughout our properties, which entails about 52,000 devices. Those consist of everything from the traditional marketing screen, like an endcap, to interactive touch screens like wayfinders in convention spaces, digital menu boards in front of a restaurant, interactive poker screens, wine menus on iPads, marquees out on the Strip, and all the televisions in the room – we have an IPTV system.

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Paranoia and New Potential at FESPA 2015

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A caffeinated look at shifting markets and shifting perceptions.

Normally, I’m not a coffee drinker, preferring the gentle lift of tea to the harsher jolt of java, but thick, flavorful European brews always tempt me when I’m abroad. I’m no connoisseur, it’s simply that everything about coffee in Spain, Italy, and Germany, so far, just seems better.

It could be perception. The tiny cups, the small cafés. Perhaps they’re running freezer-burnt Folgers through the machines, trusting tourists not to know the difference.

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Enfocus Partners with Caldera

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Two-way communication opened between Switch and Nexio.

Software manufacturers Enfocus and Caldera have partnered to launch two data configurators, Nexio Submit and Nexio Collect, which will enable two-way communication between Enfocus Switch automation software and Caldera RIP. Nexio Submit sends job parameters and customer data from Switch through Caldera Nexio JDF/JMF connector and on to the RIP.

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Fifty Thousand Graphics Bring Art Everywhere

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OOH American art campaign reaches millions.

Modeled after the Art Everywhere UK campaign, five of America’s leading art museums – the Dallas Museum of Art, Art Institute of Chicago, Los Angeles County Museum of Art, National Gallery of Art, and Whitney Museum of American Art – selected works of art that represent American history and culture for Art Everywhere US. The American public voted for their favorite artworks, and the final selection of 58 pieces was showcased in all 50 states during the month of August as part of the “largest outdoor art show.”

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Lawton Printers Becomes Lawton Connect

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Expands beyond traditional print.

Lawton Printers, a provider of wide-format signage, lettering, and more, has changed their name to Lawton Connect (www.lawtonconnect.com). The transformation aims to reflect the company’s investments in new technologies, along with its goal of connecting personally with clients.

“Our new name better captures the core of our culture and expanded capabilities,” says fifth-generation CEO Kimberly Lawton Koon.
 

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Tom Frecska Student Printing Competition Opens

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2015 SGIA Expo will honor graphics arts students.

SGIA’s annual Tom Frecska Student Printing Competition is accepting entries through July 31st.

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Budget Inks Releases Products for Roland Machines

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Eco-Maxx II OEM-matched ink cartridges.

Budget Inks has developed a range of inks for Roland inkjet printers, including the Soljet Pro 4 XR, Soljet XT, VersaCamm VSI, and VersaExpress. Eco-Maxx II inks do not require users to flush the lines or create new color profiles when transitioning from OEM inks, according to the company, and are reportedly more adhesive and scratch-resistant.

BUDGET INKS
www.budget-inks.com
 

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Mobile Searches Surpass Desktop Usage

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Google's mobile update affects search rankings.

Google announced in May that mobile devices now host more searches than desktops, heightening the impact of the company’s April 21 mobile update, especially for businesses that haven’t yet optimized their web content. The update, which affects smartphone searches at an individual page level only, rewards content with large text, spaced-out links, and a mobile-specific layout.

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Dynamic Signage Towers over Times Square

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Two million weekly impressions.

A digital billboard the size of a city block now greets more than two million passersby who cross Times Square each week. Built in November with Mitsubishi Electric’s Diamond Vision display technology, the 25,000-square-foot digital canvas is agented by Clear Channel Spectacolor (www.clearchannelspectacolor.com).

Check out other great wide-format projects from around the globe:

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