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From the Editor: Prophesies for 2016

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New problems, players, possibilities are just around the corner.

My friend John works as a hypnotist (full-time and profitably) in New York City. Hypnotism, it turns out, isn’t what most people think. John’s clients want to lose weight, quit smoking, or control embarrassing habits; he rarely reaches into their subconscious and pulls out anything they can’t recognize. Think of it as guided imagery, rather than the theatrical magic that movies depict.

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Presto Tape Partners with Gans Ink & Supply

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Distributor offers nine national locations.

Presto Tape and Los Angeles-based Gans Ink & Supply have teamed up to distribute Presto Tape’s removable wide-format media for wallcoverings, murals, and P-O-P signage. The company’s offerings include CanvasTac canvas and PrestoTex polyester fabric, each available in iridescent finishes.

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Tekra’s Latex Film Available in Clear

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Reverse printable for backlit applications.

Tekra has released its JetView Latex Polycarbonate film in a clear version, designed for reverse printing for extra ink protection in long-term applications of backlit and P-O-P signage. The 15-mil, latex-printable film’s design reportedly reduces the need for lamination. Available in 48-in. widths.

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ACS to Distribute MCT Digital Finishing Equipment

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VersaTech now available on the west coast.

Applied Cutting Solutions (ACS) has announced its distribution agreement with MCT Digital, a manufacturer of wide-format digital finishing equipment. ACS will add MCT’s new VersaTech cutter to its offerings, available from its Bellingham, Washington, location.

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PolyOne Reveals New Website

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Supplier consolidates sites, expands customer resources.

PolyOne has announced its new corporate website. A consolidation of the company’s 12 portfolio websites, the site is designed for simpler customer navigation as well as sharing a variety of resources, including webinars, technical support, and an application idea center. Customers can also find any PolyOne product – including ink formulations, vinyl films, thermoformed packaging, and more – directly from the homepage, which has been optimized for mobile usage.

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Magnetic Media: Dare to Be Different

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A pediatric urgent care is branded with youngsters in mind.

Starting a new business is risky in an age when up to 90 percent of entrepreneurial endeavors fail, according to Fortune magazine. So, when NiteHawk Pediatric Urgent Care planted its roots in Wylie, Texas, they knew they needed to set themselves apart.

“They didn’t want to be like other pediatric spaces,” says Sarosh Nayar, owner of the Fastsigns franchise of northeast Dallas. “They came to us asking, ‘What can you do to help us make this feel different?’”

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Google Tests DoubleClick Ad Technology for OOH Industry

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The automated process will create ads for passersby relevant to location and time of day.

Google is testing a new way of selling digital billboard advertisements by extending its DoubleClick ad technology, which was previously reserved for desktop computers and mobile phones.

Google’s subsidiary, DoubleClick, would allow users to buy and sell digital billboard ads through an automated process instead of having to manually place an order with an outdoor advertising company. The technology will gather information like audience, weather, travel information, scores of current sporting events, and more to determine when and where the messages will be shared.

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Anapurna M2540i Debuts in US

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Agfa expands Anapurna line with 6-color UV inkjet.

Agfa Graphics added the M2540i FB UV-inkjet flatbed to its Anapurna i-series at SGIA 2015. One of four printers in the line, the M2540i offers multilayer printing in a single pass. And with reported production speeds up to 1000 sq ft/hr, it is the fastest – though not the largest – Anapurna to date (the M3200i is 126 in. wide, while the newest model is 100 in. wide).

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SpeedPro Opens Franchise in Houston Area

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The company’s third local branch.

SpeedPro Imaging has opened its third Houston-area franchise in Sugar Land, Texas, west of the city. The new shop is owned by oil and energy industry veteran Kirby Ducayet and will provide wide-format print services, including wall murals, event graphics, tradeshow displays, vehicle wraps, and window graphics. With an eye to community involvement, Ducayet is offering discounts to local nonprofits and school districts, according to a release.

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An Ad with an Angle

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A giant carrot turns heads for brand awareness.

The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. "These winning campaigns need no explanation," as the awards website put it.

Tropicana's "Giant Carrot" earned a finalist spot in the international category with this can't-miss-it display that turned heads (and seating) in a shopping mall. The campaign was agented by Juniper Park.

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