Major League Baseball’s Kansas City Royals are back at it, with entertaining billboards to promote the team’s upcoming season and kick-start a push for tickets. Last year, dual billboards on Interstate 35 showed player James Shields on one billboard pitching across the highway to teammate Salvador Perez on another billboard.
For this year’s “Be Royal” campaign, the billboard shows Royals left fielder Alex Gordon sliding head first into a base, and tearing apart the billboard behind him as he does so.
Zevrix Solutions’ Output Factory Server 1.0.10 is a feature update to its tool that automates printing, exporting, and post-processing from Adobe InDesign. The new version lets users create large-format JPEG images that exceed the file-size limitations imposed by InDesign, the company reports; in addition, users can now embed a document's color profile to preserve the original image color values in exported TIFF and JPEG files.
In early March, Agfa Graphics held its first-ever North American Red Carpet customer event at the company’s new Canadian competence center in Mississauga, Ontario, Canada. At the event, Agfa customers and representatives of the press were introduced to two new Agfa printers – the Jeti Titan S and HS – and were able to experience its array of wide-format inkjet solutions consisting of printers, UV inks, media, workflow software, and finishing.
Epson America has introduced Metallic Photo Paper Luster and Metallic Photo Paper Glossy. Both new papers are made with a resin-coated base and are designed to provide rich color gamut, sharpness, and depth. Available in sheets and in rolls (16-, 24-, and 36-in.).
Pantone has added 84 new colors to its Pantone Plus Series Guides. The 84 color additions incorporate a broader range of blushes and pinks, as well as a wider variety of blues, greens, and violets, reports Pantone. The new colors are available in coated and uncoated formats, and are printed on text-weight paper. The Pantone Plus Series now comprises 1755 colors in all.
Drytac has introduced the EliteCoater, a new system designed to apply water-based liquid coating to inkjet canvas and fine-art paper up to 44-in. wide. Features include: consistent, even finishes; a process speed of up to 2 ft/min; a drip pan for excess coating; and the ability to coat other media without the use of an optional Mayer bar. The company recommends EnduraCoat Color Capture and Intego aqueous liquid coatings for use with the EliteCoater.
There wasn’t a single Slurpee in sight at this 7-Eleven store in New York City when Nascar and Wheat Thins teamed up to develop an 8-hour “pop-up store” last October .
To promote its new Wheat Thins Bold Chili Cheese Big Bag flavor and other Big Bag Bold flavors (like Zesty Salsa and Spicy Buffalo), Wheat Thins brought in Sprint Cup Series driver Ryan Newman to sign autographs and pass out free Big Bag samples inside the newly created store.
Although the prevalence of dynamic signage in retail environments has greatly increased, hesitation to adopt this technology is still persistent among many clients and prospects. Their objections can range from concerns of costs to fears of technology.
There’s often a need to convince customers that, despite their concerns, dynamic signage can yield results. Understanding their most common challenges and providing context – as well as the answers to their questions – can appease business owners, and increase the likelihood that you will land the deal.
You might think that once a happy wrap customer pays you in full and heads out of your shop, that your work is officially done. While I agree that you have usually fulfilled your duties at that point, every once in a while you might get an urgent follow-up call from a distressed customer, telling you, “Something is just not right with the wrap.”
Canon USA has announced the appointment of Joe Adachi as the company's new chairman and CEO, effective April 1. Adachi has served as president and CEO of Canon USA since 2005, overseeing Canon's operations in the Americas; he will maintain his current responsibilities as CEO.