We’ve all seen it: Terrible dynamic signage; screens thrown up with nonsense content that annoys shoppers and wastes marketing dollars.
Regardless of what brands want to communicate or sell, if there hasn’t been true consideration of how the design works to achieve that, then it’s just a bunch of flat screens with nothing much to say. Content really is the make-or-break factor for successful dynamic signage projects. Simply throwing up screens with thoughtless content is a terrible waste of your client’s money.
Orafol Americas has added three films to its Oracal and Orajet lines:
• Oracal 820 Safety Vinyl, a 2-mil, 5-year film that can only be removed in small pieces, for tamper-evident applications. Available in white gloss and matte;
• Oracal 1740 Eco Print, a 3.5-mil, 2-year film for short- to medium-term outdoor applications. Available in white and transparent;
InfoTrends’ latest report, “Color Digital Label and Packaging Presses Market Forecast: 2014-2019,” a tracks trends and technological improvements to come for the digital package printing market.
Mactac has released two media products for printing labels, decals, markings, bumper stickers, P-O-P displays, and indoor and outdoor signage. Solvent, eco-solvent, latex, and UV printable, both products are 3.4-mil, matte white, flexible vinyl without a topcoat. Rebel RB228P is coated with an acrylic permanent adhesive; Rebel RB228R is coated with an acrylic removable adhesive. Both media feature a 90# polycoated stay-flat liner, and are available in 54-in. widths.
FESPA has partnered with Brazilian company APS Feiras & Eventos to launch a six-city roadshow event, the FESPA Brasil Forum. The show will stop in São Paulo, Rio de Janeiro, Curitiba, Brasília, and Recife throughout the months of September through December.
Some of you have been in this industry long enough to remember customers delivering or personally picking up PageMaker and Quark print files on clunky SyQuest drives. There was no internet to magically send files over. Luckily, today, things have changed. The vast majority of our print files are delivered over the web, and all our clients and design and pre-press departments exclusively use Adobe Creative Cloud. Our management conducts business on Office 365, which is also cloud-based.
The Graphic Arts Education and Research Foundation (GAERF) has announced the winners of its seventh annual GAERF 2015 Student Design Competition. This year’s contest, themed “The Pizzazz of Print,” challenged students from secondary and post-secondary institutions to create a printed marketing piece to promote strong attendance at a major event. An independent panel of industry expert judges chose six winners from among the record-breaking 287 entries.
Paradigm Imaging Group has announced the distribution of SID Signs’ new heat-assisted cold laminator, the 62-in. SID SL 1600 EW. At a quoted speed of 236 in./min, the laminator is designed to eliminate silvering, bubbles, and wrinkles by applying heat only when necessary. The temperature is adjustable up to 140 F for specialty applications. The laminator features a take-up roller to unwind the release liner backing from pressure-sensitive films and is available with a foot pedal switch for hands-free operation.
PARADIGM IMAGING GROUP
The New York City Ballet is no stranger to enchanted swans and ethereal spirit creatures, but for design firm Carmona Design + Events (www.carmonadesign.com), a fairylike forest sylph was a new source of inspiration for the décor of the ballet’s Spring Gala, which featured a performance of August Bournonville's La Syphilde. To play off their trademark lighting design and projected imagery, the firm shot black-and-white photographs of classic white tulle, an echo of the temptress' costume, with a 35mm SLR camera.
Third-party ink manufacturer Inx International has opened a new 63,000-square-foot facility in Lebanon, Ohio. Prompted by the company’s expansion over the past decades – production has reached roughly 37 million pounds per year, up from 10 million in 1996 – Inx chose Ohio for its proximity to customers and raw materials.