As the saying goes, “I’ve got friends in low places and I’ve got friends in high places.” But not too many folks have friends who will wrap their cars in their favorite energy drink in exchange for a branding opportunity.
Luckily for a certain Monster Energy Drink fan, Sean Tomlin, the owner of Designer Wraps (www.designerwraps.com), is that friend.
Cold temperatures and whipping winds rarely stop two things: dry, chapped lips and holiday shoppers. Both seriously come out to play during the winter season. So what better time of year to promote luscious lip balm – and to do so on a vehicle that will take shoppers out of the cold and transport them to and from stores?
The latest trend for beer producers: Rather than change the flavor or the ingredients, they’re changing the brand design or logo, or even the way the beer flows from the bottle to the consumer’s mouth.
The old maxim, “If you’re not moving forward, you’re moving backward,” certainly applies to education and training. It’s all too easy to fall behind when striving to maintain your knowledge base.
As the tools you utilize daily in your output, workflow, and finishing departments move and shift, your company’s employees need to be able to keep up with this “technology drift.” If not, as the years progress, your shop is likely to see rapid downgrades in proficiency, efficiency, and, eventually, profitability.
We live in an ever-changing marketplace. As we saw in the early 1990s with the innovation of digital printing, the signage and graphics industries are forever evolving. With competition steadfast, what’s the next step in the evolution of graphics?
The obvious answer to me is electronic digital signage, aka “dynamic signage.”
At the BB&T Atlanta Open pro tennis tournament this July, GCI Graphics (www.gcigraphics.com) served up the wide-format equivalent of an ace. In its third year supporting the event, the shop produced all of the on-court graphics for the tourney plus graphics for sponsor-related sites and activities. For this year’s event, the BB&T introduced a new stadium for its center-court action, as well as a new event co-sponsor (Lexus).
Dreamscape has introduced Black Flash, a reflective black wallcovering, to its printable wallcovering media line of Silver Flash and Gold Flash metallic wallcoverings. Black Flash is a Type II commercial digital wallcovering with a Class “A” fire rating, according to Dreamscape and is designed for short run and high-volume digital production applications. The glossy deep black surface is intended for wall graphics, wide-format murals, and interior décor for retail, hospitality, corporate, tradeshow, and museum displays, and even nightclubs, bars, restaurants, and hotels.
Roland has added a 10-mil polyester film with a white backer, RolyPoly Banner Film. The film is created for roll-up banners, signs, tradeshow graphics, and P-O-P displays, both indoor and outdoor, and are curl and tear resistant. Profiled for use with Roland VersaWorks RIP software, RolyPoly comes in 20-, 30-, 36-, and 54- in. widths.
3M Commercial Graphics has added five new colors to its Wrap Film Series 1080. The new colors are: Matte Red Metallic, Matte Pine Green Metallic, Matte Charcoal Metallic, Matte Brown Metallic 1080, and Matte Copper Metallic. The 1080 Series films require no printing or lamination, 3M reports; installation features include: slideability, repositionability, and no air bubbles. Available in 60-in.widths.
Ilford Imaging Switzerland has secured a technology partnership with Lintec Sign Systems, a subsidiary of Lintec Corporation. The agreement will result in Ilford’s latest coating technologies – including its new NanoSolvent and AquaBlock coatings – being applied to a range of bases manufactured by Lintec; the products will be available on a global basis under the Lintec brand.