The National Guild of Professional Paperhangers (NGPP) announced its rebranding at the beginning of November, on the eve of its 40th anniversary. Now named the Wallcovering Installers Association (WIA) (www.wallcoveringinstallers.org), it plans to continue in the tradition of the NGPP, as well as acknowledge that the industry continues to change with the times, according to a release.
The business idea was straightforward: buy a fleet of small electric vehicles, use them to offer free rides around Miami Beach, and wrap the vehicles in advertising to cover expenses and make some money. Thus Freebee was born; it began offering rides to passersby in early 2012.
Whether it’s via plane, train, or automobile, we live in a world of constant travel and transportation. And if you’re not getting picked up or driving a vehicle, you’re sure to pass one on the street, see one in the sky, or even grab a bite to eat from one. According to the Outdoor Advertising Association of America (OAAA), advertising on vehicles boosts brand-name recognition 15 times more than any other form of advertising, and it reaches more than 95 percent of Americans.
Drupa has released its Global Trends Report, the first of a series of reports that will track economic and market developments in the global print industry over the period leading to drupa 2016. The 35-page report features data from print companies around the world.
Some of the report’s findings are below:
1. New York City │ Nonprofit Portraits of Hope has continued its work with hospitalized and disadvantaged children through a project with Mactac and New York City Laundromats.
The Gilman Brothers Company has launched Infinity, a styrene-faced foamboard, and Infinity Easel.
Adding to Gilman’s new ColorOne White Point Management System, the ultra-smooth Infinity surface eliminates pre-production cleaning and preparation. The foamboard maintains its color under any light source, and is compatible with solvent, UV, and latex inks. The foam is also recyclable, features 3D forming characteristics, and is manufactured using 100 percent USA-produced raw materials.
Xcel Products has added to its XMR line of wide-format magnetic-receptive media with XMR v2.0.
The magnetic media is designed for no edge chipping; a brighter, more neutral white; a washable surface; and stiffness and durability for high-traffic environments.
Available in rolls up to 74 in.
CMA Imaging has added ColorCloud, a cloud-based color management system. Users pay per click (for each color profile), obtaining profiles that generate accurate, repeatable color with gray balance, and eliminating the need to make investments in hardware or software, according to the company. Other features include fast drying times and a reduction in the amount of toner or ink used.
At this year’s SGIA Expo, sessions on digital textile printing and Web-to-print dominated the educational line-up, with a keynote on innovation which offered, if not print-industry-specific advice, a usable road map for solving business problems in ways that don’t mimic their origins.
Below are our takeaways from some of the educational sessions at SGIA Expo 2014:
Stephen Shapiro Keynote
Customer recall is a true measurement of a brand’s connection with its customers and, thus, advertising effectiveness. Brands covet and actively attempt to increase this gold standard for establishing loyalty and repeat business. It’s also is a strategic way to influence customer buying patterns; what people recall naturally influences what they purchase.