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Pantone Adds 84 New Colors to Pantone Plus Series

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The Pantone Plus Series now comprises 1755 colors in all.

Pantone has added 84 new colors to its Pantone Plus Series Guides. The 84 color additions incorporate a broader range of blushes and pinks, as well as a wider variety of blues, greens, and violets, reports Pantone. The new colors are available in coated and uncoated formats, and are printed on text-weight paper. The Pantone Plus Series now comprises 1755 colors in all.

PANTONE
pantone.com
 

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Drytac Debuts EliteCoater Aqueous Liquid-Coating System

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The new system is designed to apply water-based liquid coating to inkjet canvas and fine-art paper up to 44-in. wide.

Drytac has introduced the EliteCoater, a new system designed to apply water-based liquid coating to inkjet canvas and fine-art paper up to 44-in. wide. Features include: consistent, even finishes; a process speed of up to 2 ft/min; a drip pan for excess coating; and the ability to coat other media without the use of an optional Mayer bar. The company recommends EnduraCoat Color Capture and Intego aqueous liquid coatings for use with the EliteCoater.

DRYTAC
www.drytac.com
 

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Slurpees on Standby

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Apple Visual Graphics teams with Wheat Thins and Nascar for a 7-Eleven 'pop-up' store.

There wasn’t a single Slurpee in sight at this 7-Eleven store in New York City when Nascar and Wheat Thins teamed up to develop an 8-hour “pop-up store” last October .

To promote its new Wheat Thins Bold Chili Cheese Big Bag flavor and other Big Bag Bold flavors (like Zesty Salsa and Spicy Buffalo), Wheat Thins brought in Sprint Cup Series driver Ryan Newman to sign autographs and pass out free Big Bag samples inside the newly created store.

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Knocking Down Customer Roadblocks

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How to address the four most common roadblocks customers use in their dynamic-signage protest.

Although the prevalence of dynamic signage in retail environments has greatly increased, hesitation to adopt this technology is still persistent among many clients and prospects. Their objections can range from concerns of costs to fears of technology.

There’s often a need to convince customers that, despite their concerns, dynamic signage can yield results. Understanding their most common challenges and providing context – as well as the answers to their questions – can appease business owners, and increase the likelihood that you will land the deal.

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After the Wrap Hits the Road

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Corrective actions for your shop post vehicle wrap.

You might think that once a happy wrap customer pays you in full and heads out of your shop, that your work is officially done. While I agree that you have usually fulfilled your duties at that point, every once in a while you might get an urgent follow-up call from a distressed customer, telling you, “Something is just not right with the wrap.”

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Canon USA Announces New Executive Leadership Appointments

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Adachi named chairman and CEO; Ishizuka named president and COO.

Canon USA has announced the appointment of Joe Adachi as the company's new chairman and CEO, effective April 1. Adachi has served as president and CEO of Canon USA since 2005, overseeing Canon's operations in the Americas; he will maintain his current responsibilities as CEO.

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Sunset Etching SD and Sunset Textured SD Décor Papers from LexJet

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Designed for production printing of fine art décor.

LexJet has added two new inkjet décor papers to its product line: Sunset Etching SD and Sunset Textured SD. Both papers are designed to replicate the quality of the company’s Sunset Cotton Etching and Sunset Textured Fine Art papers, which are geared toward custom high-end reproductions, while offering the production capabilities for longer runs of décor prints, the company reports. They are compatible with aqueous inkjet printers.

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Onyx Graphics Announces Enhanced Suite of Professional Services

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Personalized, custom, on-site workflow and color-management consulting, plus customized Web-based learning.

Onyx Graphics has announced an expansion of its product offerings in the Professional Services market. The company will now offer personalized, custom, on-site workflow and color-management consulting based on its color expertise from 25 years in the wide-format color RIP market.
Specific services include:

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X-Rite Launches Free ColorTrue Mobile Color-Management App

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Also: Becomes exclusive distributor of ColorCert Software for color consistency in packaging production.

X-Rite has launched a free ColorTrue App for Apple iOS and Google Android platforms.

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Child's Play

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Project Print Management wraps a gymnasium's exterior to create an oasis for learning and play.

The courtyard welcoming children, parents, and teachers to the entrance of William Morris Primary School in the London Borough of Merton once resembled a warehouse building, with a large, uninviting red brick wall – the gymnasium – as the main focal point. Most local residents didn’t even know the grade school existed.

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