Sometimes you find your niche right away, and sometimes you have to work toward figuring it out. And then, of course, there’s mastering the relevant techniques involved in that particular niche once you’ve decided upon it.
The auto industry, it’s fair to say, rarely does anything in a small fashion. So when Ram Trucks decided to celebrate its Ram 1500 winning back-to-back Truck of the Year honors from Motor Trend magazine, it opted for this towering 145 x 155-foot building wrap on the side of its Chrysler Group headquarters in Auburn Hills, Michigan.
Ink: To a print provider, it’s the equivalent of potable water. Without a good supply of quality ink, your printers go thirsty, your resultant jobs look haggard, and your profits will dry up and wither away.
On a broader scale, ink also plays a critical role in the wide-format industry as a whole. Ink suppliers are being challenged to develop inks that can adhere to more substrates as inkjet is used for an unending variety of applications, but also dry even more quickly while providing a broader color gamut.
Mutoh America has launched two new UV LED printers: the ValueJet 1626UH and the ValueJet 426UF.
SA International (SAi) has announced that its popular FlexiPrint signmaking software will be bundled with the newly launched HP Latex 310 and 330 printers.
Arlon Graphics has announced the launch of its new corporate logo worldwide, as well as a new brand expression: “Creating Innovative Materials for Visual Expression.” The new logo and brand image are part of a strategic goal to form a stronger brand connection with Arlon customers and to differentiate the brand from its competitors, the company reports.
Barbieri Electronic, the Italian-based producer, manufacturer and supplier of intelligent color-measurement systems, has established Barbieri North America, Inc.
The International Sign Association (ISA) reports that its 2014 Sign Expo, held April 24-26 in Orlando, broke attendance and exhibit-hall records for that locale. Attendance topped 18,110, up more than 10 percent versus 2012, the last time the show was held in Orlando. Total exhibit hall space, at 198,900 square feet, was also a record-breaker for Orlando, up five percent from 2012, the association reports. More than 580 companies were represented on the show floor.
1. Russia│ Double Grill and Bar in Yekaterinburg, Russia, decided to promote its flame-broiled steaks and charcoal-grill process by actually flame-broiling its billboard. An image of a raw steak was visible by day – but by night, two men dressed as chefs with flamethrowers in tow set ablaze eight vertical lines on the billboard. Post-fire, passersby could see the “grilled” steak along with a new stamp of approval –the restaurant’s name.
When it comes to the Daytona International Speedway, Budweiser cans, American flag T-shirts, and thundering noise typically come to mind. But there’s a whole other side to the Daytona 500 event that happens away from the 2.5-mile tri-oval superspeedway: a designated area on track grounds for all the interactive experiential marketing teams involved with the event.