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Launching an Aarrow: Marketing via Sign Spinning

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“The beauty of this type of advertising is that it’s very customizable, and every campaign is different.”

The concept behind Aarrow Advertising was born in 1999, when founder Max Durovic had a summer job as a sign holder. Bored with just standing there, he began spinning and tossing his signs. In 2001, Max turned his pastime into a guerrilla-advertising company that provides “sign spinners” with arrow-shaped, digitally printed signs for promoting events for a variety of clients, including Taco Bell, Vitamin Water, Verizon, Staples, Subway, Jenny Craig, Harris Teeter, Dunkin’ Donuts, the McDonnell for Governor (Virginia) campaign, and others.

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Onyx Graphics Appoints Kevin Murphy as President and CEO

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He will be based at Onyx Graphics headquarters in Salt Lake City, UT.

Kevin M. Murphy has been named President and Chief Executive Officer of Onyx Graphics.

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Xitron Navigator Harlequin RIP, Proofing Solutions for Epson

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Features advanced screening specifically designed for Epson printers.

Xitron has announced new color proofing solutions for Epson Stylus Pro 4900, 7890, and 9890 printers to complement the company’s Navigator Harlequin RIP and workflow. The Xitron Epson proofing solutions feature:
• Direct support for Epson’s wide-format inkjet printers;
• Ability to produce proofs with the same RIP that produces plates;
• Extensive control over colors to produce high-quality proofs;
• Gracol, SWOP, and Fogra profiles for use with Xitron X1 and Epson proofing papers;

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3A Composites' Omni-Flute Trim & Square

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A fully recyclable polypropylene sheet.

3A Composites USA has introduced Omni-Flute Trim & Square, a fluted polypropylene sheet that is precision-cut on the manufacturing line in popular size and color specifications for sign blanks and yard signs. The Trim & Square version of Omni-Flute replicates the features of original Omni-Flute: Geometrically square and color-consistent, it features a smooth, treated surface that accepts direct digital printing and screen-printing applications as well as paint; it can be die-cut and knife-cut and accepts repositionable vinyl graphics. It’s fully recyclable.

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Océ Expands Première Collection for ColorWave

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Three new substrates introduced.

Océ has made available three new substrates in its Premiere Collection, all for use with the Océ ColorWave 600 printer.

Océ 6008 Outdoor Polypropylene Film is designed for indoor or short-term outdoor use. The 8-mil film is weather resistant, waterproof, and can be used outdoors with no lamination. Available in 24- and 36-in. widths.

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Taking it to the Beach

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Photo Sails outfits three Hunters Yachts with sails emblazoned with the Malibu Rum logo.

Beach-goers would seem a captive audience for an advertising pitch, languishing in the sun and surf for hours at a stretch. The trouble for marketers, though, is that few seaside resorts allow billboards, or any form of advertising, past the boardwalk.

Enter Photo Sails and the vision of Aaron Kiss. For more than a decade, he’s been a pioneering advocate for transforming ships into floating billboards, cruising the coasts, their sails emblazoned with a sponsor’s message.

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MetroMedia Technologies: Bringing Music to the Forefront

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“Billboards can be used amazingly if you have the mind and sense of perspective to do something more than just advertising.”

The Hollywood Walk of Fame immortalizes achievement in the entertainment industry. And with more than 10 million visitors annually, this high-traffic site can also serve as a prime location to promote a client’s artistic wares.

Wanting to bring music back to the forefront of the entertainment scene, Eruption Music Group (EMG), an entertainment branding company, staked its own plot on the Walk of Fame with a dramatic wallscape at the intersection of Selma and Vine streets to market recording artist Marco Bosco’s latest iTunes record.

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Day 6: Charting Wide-Format Printing’s Course – Earthquake and Tsunami in Japan

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14 days of critical information to prepare your business for 2012.

BPIC: This spring’s earthquake and tsunami in Japan affected many companies in our marketplace with Japanese ties – have you seen these companies bounce back all the way?

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Day 5: Charting Wide-Format Printing’s Course – Photo Printer Market

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14 days of critical information to prepare your business for 2012.

BPIC: Another interesting development: Durst US is no longer selling the Lambda photo printer. Coupled with the Lightjet’s demise a couple of years ago, that leaves just ZBE, I believe, in the wide-format photo printer market.

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Day 4: Charting Wide-Format Printing’s Course – Acquisitions on the Manufacturer and Supplier Side

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14 days of critical information to prepare your business for 2012.

BPIC: If we were titling a movie that recounted the acquisitions on the manufacturer and supplier side in the past 12 months, it probably wouldn’t be called The Fast and the Furious. Yes, EFI recently acquired Prism and also acquired PrintSteam in early 2011; Flexcon purchased the graphics division of Arlon; Danaher acquired EskoArtwork and Transilwrap acquired Interfilm as the year opened. Otherwise, however, it was pretty quiet on the M&A front wasn’t it?

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