Too many companies invest in an array of tools for the production side of their business, but then neglect doing the same for the business and management end of things.
The argument for not doing so typically seems to be: “Most of it is common sense,” coupled with, “We’ve been doing it this way for years,” or the alternative, “Usually, I just write up the estimate on a napkin from this morning’s McDonald’s sack.”
Based in Decatur, Georgia, PSP (simply-reliable.com) specializes in P-O-P for retailers, convenience stores, grocery chains, and quick serve restaurants.
“Most of the work we do is temporary or promotional graphics,” explains Robbie McDaniel, president of the company. “It might be for a store opening, a promotional event, or a three-day sales special.”
When NASCAR fans watch their favorites roar round the tracks, chances are likely they’re also seeing the digital printing expertise of The Decal Source (TDS, thedecalsource.com) in action. Since 1998, the North Carolina-based company has been a primary source of vehicle graphics so integral to the NASCAR look.
Printing with white ink is now such an integral component of the digital print services that Visual Marking Systems (VMS) in Twinsburg, Ohio, provides its clients, it will be one of the guiding considerations in all of the company’s future investments in digital.
“At this point I wouldn’t consider a digital printer without white-ink capability,” says Dolf Kahle, president of the 50-year-old firm. “We’re using white every day, probably more than any other color ink.”
As a specialist in the marketing of visuals that promote products and services where they meet the public, Superior Graphics of Dallas built its success by continually adapting the latest technology to the needs of its clients. Digital printing with white is just the latest addition to its full-service approach.
“Having white-ink capabilities has opened up our portfolio,” says company president John Ehrenberger. “It has put us in the position to tell customers we can do things [for which] they had to find a specialty vendor for in the past.”
Unicorn Graphics in Garden City, New York, is a full-line supplier of offset and digital print services. On the digital side, it’s doing its part to spread the word on the advantages of printing with white ink: A recent issue of its newsletter features an article explaining to customers why printing with white ink is such a breakthrough.
The Job For many, the act of pre-game tailgating encompasses a laundry list of favorite to-dos: talking sports, eating great foods, drinking cold beer, and enjoying fun friends. Most fans find satisfaction by tailgating the old-fashioned way: lifting up their tailgates and turning their trunks into kitchens, mini-bars, and dining rooms. For one crew of Philadelphia fanatics, however, not just any vehicle would do.
Adobe Systems has announced its Adobe Creative Suite 6 (CS6) product line as well as the subscription-based Adobe Creative Cloud.
The company’s new CS6 releases include 14 CS6 applications and four Creative Suites – Adobe Creative Suite 6 Design & Web Premium, Adobe Creative Suite 6 Design Standard, Adobe Creative Suite 6 Production Premium, and the Adobe Creative Suite 6 Master Collection.
New Photoshop CS6 features include:
To commemorate the 100th anniversary of Boston’s Fenway Park, Objet Ltd. – which is merging with Stratasys Ltd. (see story below) – has unveiled a large-scale, 3D-printed replica of the celebrated ballpark. Designed in 3D software, using blueprints and up-to-date images, the 3 x 5-foot replica captures the details of Fenway – from the Green Monster and Pesky Pole to the exact number of lights and the infamous red Ted Williams seat in right field.
Agfa has announced that it will be holding two free Open House Technology demos at its New Jersey Technology Center Tuesday May 22 and Wednesday May 23 from 10:00 am to 4:00 pm.
Demonstrations of printing systems will include the Anapurna M2540 FB UV-curable flatbed, the HP Designjet L26500, and the Epson Stylus Pro GS6000 and SureColor S30671. Attendees can also learn about Agfa Graphics' inks and other production technologies associated with inkjet printing, such as color management tools, web portals and more.