When it comes to competition, confidence can be key. In order to be confident, of course, it always helps to look better than the rest, and typically having the latest and greatest supplies on hand is one way to do that. Your shop can be confident in competition and help your client’s graphics look their best through a non-traditional approach to output.
Utilizing specialty media is one such approach. By recommending and specifying the client’s graphics be output onto, say, fabric or canvas, you’re allowing their project to stand apart from the competition.
1. Detroit │ Ford’s new Commercial Graphics tool, in partnership with 3M, allows owners to design a custom vinyl wrap for the Transit Connect, Transit van, E-Series, and F-Series Super Duty. The redesign to Ford’s commercial graphics site (www.fordcommercialgraphics.com) lets users upload personal images or choose from a library of five million Getty Images stock photos. Once the design is finalized, a certified Ford dealer or specially trained installation company applies the wrap.
When they wanted to add some extra sizzle to Rendez-vous Canada 2013, a four-day international tourism marketplace held at the Ottawa Convention Centre, the Pr1me meeting and event-management agency turned to K6 Media (www.k6media.ca). For Pr1me client Brewster Travel Canada, K6 would produce 1700 square feet of graphics – including a wall mural and graphics for surrounding windows – all designed to catch the attention of delegates walking between the Convention Centre and the adjacent Westin Hotel.
In developing a creative advertising campaign to bolster the enrollment for Forsyth Technical Community College in Winston-Salem, North Carolina, The Bloom Agency made sure that a series of engaging floor graphics at nearby Hanes Mall would be part of the mix.
As the largest chocolate manufacturer in North America, the Hershey Company has its operations dispersed among six different buildings throughout Hershey, Pennsylvania. To enable employees to move from facility to facility – and to do so in an environmentally friendly fashion – the company introduced a fleet of six all-electric Nissan Leaf automobiles.
The Gilman Brothers Company has introduced MountCor, a low-temperature, heat-activated adhesive foamboard for sign/display mounting applications as well as picture framing. MountCor features a pH-neutral adhesive that activates at low temperatures (as low as 130˚F) in a short period of time: 30 seconds in a mechanical or vacuum press, and at speeds up to 10 ft/min in a roll laminator, with no adhesive transfer to the heated rollers, reports Gilman Brothers.
Aslan has added to its line of whiteboard films with two new matte versions: Aslan WB 975 and Aslan CB 75. The films are available in white and transparent and are non-reflective. Aslan reports that the films can be applied fast and easily onto smooth surfaces, and writings can be wiped off dry without leaving any ghosting. The new films are designed for changing letterings in schools, seminar rooms, hospitals, and in private homes. Both are available in 5-ft widths.
Neschen has introduced Samba Fabric, a bright white fabric, to its Pure Color media line. Samba Fabric is designed for indoor use such as retail and P-O-P displays, pole pocket banners, and indoor banner displays. The fabric lays flat and has very minimal curl, according to Neschen. The 5-oz fabric is 100% polyester and can be cut; it’s compatible with solvent, eco-solvent, latex, and UV printing.
Available in 54- and 60-in. rolls; sample rolls available in 20 in.
When it comes to promoting his company, Scot Reedy of Paradise Graphix takes a low-key approach: He prefers to let his work – typically a vehicle wrap or graphic – speak for itself as it rolls through the area. If someone likes what they see, they can ask for referrals, or check his website (www.paradisegraphix.com).
Inca Digital has launched its third Inca Digital Excellence Awards (IDEAs 2014), “celebrating the creativity and ingenuity of the work its customers produce around the world.”
IDEAs judges are directed to evaluate entries based on a combination of quality, innovation, and creativity across five different categories: Display Graphics, 3D P-O-S, Interior Decoration, Product Decoration, and Interactive Displays.