User login

Practicing Empathy Marketing

Subtitle: 
"You must be able to recognize that customers often don’t fully understand their own needs simply because they don’t know that alternative products and procedures exist."

In today’s competitive marketplace, we’re all fighting over a finite set of customer-driven specifications: “I want X, made on X, displayed on X.” And because we’re all working under strict specs provided by our customers, and because we’re all working with essentially the same technology and offering basically the same end product, it’s easy to think that the only competitive edge we can have over each another is price.

Terms:

Practicing Empathy Marketing

Subtitle: 
"You must be able to recognize that customers often don’t fully understand their own needs simply because they don’t know that alternative products and procedures exist."

In today’s competitive marketplace, we’re all fighting over a finite set of customer-driven specifications: “I want X, made on X, displayed on X.” And because we’re all working under strict specs provided by our customers, and because we’re all working with essentially the same technology and offering basically the same end product, it’s easy to think that the only competitive edge we can have over each another is price.

Terms:

MagX Opens New Corporate Headquarters

Subtitle: 
Firm relocates to downtown Cincinnati facility.

MagX America has relocated its US headquarters to a new downtown Cincinnati facility.

“Our new state-of-the-art facilities allow us to better serve our client’s needs,” says John Kanis, MagX America’s vice president and general manager. “This move would not have been possible without the support of our loyal customers and the hard work of our exceptional staff.”

MagX also operates three logistic facilities in California, Georgia, and Ohio. Manufacturing and distribution facilities are also located throughout Europe and Asia.

Terms:

Mutoh Debuts ValueJet 2638 Printer

Subtitle: 
Offers a top speed of 1168 sq ft/hr and a maximum resolution of 1440 dpi.

Mutoh has added the 104-in. ValueJet 2638 eco-solvent printer to its lineup. The new printer features a staggered dual-head printhead, a top speed of 1168 sq ft/hr (at 360 x 360 dpi), and a maximum resolution of 1440 dpi. It’s available with 4 or 7 colors.

Terms:

Roland Introduces SolJet Pro 4 XR-640 Printer-Cutter

Subtitle: 
Features an eight-channel printhead design and new Eco-Sol Max 2 inks.

Roland DGA has introduced its SolJet Pro 4 XR-640 printer-cutter, which features a new printhead design, accelerated print speeds, and new, reformulated Eco-Sol Max 2 inks in nine colors, including white, metallic silver, and light black.

Terms:

HP Expands Graphic Arts Experience Center

Subtitle: 
Adds Indigo 10000 Digital Press, HP T230 Web Press, and more.

HP has announced an expansion of its Graphic Arts Experience Center to include the new HP Indigo 10000 Digital Press, HP T230 Color Inkjet Web Press, and HP partner finishing solutions. The facility, located in Alpharetta, Georgia, an Atlanta suburb, hosts customers, brand owners, and prospects to give them hands-on experience of HP’s printing solutions for large-format and commercial printing, labels and packaging, photo specialty, and publishing.

Terms:

KDM P.O.P. Solutions Group Achieves G7 Master Printer Certification

Subtitle: 
“Reiterating our commitment to achieving the highest quality standards in the printing industry.”

Cincinnati-based KDM P.O.P. Solutions Group has announced that it has achieved the level of G7 Master Printer Qualification by IDEAlliance.

By meeting the G7 methodology, reports KDM, its customers are assured of predictable and consistent color matching across its multiple printing presses. Customers also benefit from reductions in platemaking costs, make-ready time, and in consumable waste, KDM points out.

Terms:

New Manufacturing Facility and Head Office for Inca Digital

Subtitle: 
Company’s new Cambridge facility allows for future growth.

Inca Digital has opened a new manufacturing facility and head office in Cambridge, England. The company's move to new, larger premises increases the floor area of its facilities to 63,173 square feet, and also brings a more efficient manufacturing process under one roof and increases overall production capacity, the company reports. The new site also provides larger and improved support, training, clean-room, and storage facilities with scope for future growth.

Terms:

Value Vinyls’ Rio Event Mesh

Subtitle: 
For use at major events and concerts.

Value Vinyls has introduced Rio 6-oz. Event Mesh, a new mesh developed to be used at major events and concerts. Compatible with UV and solvent inks, Rio Event Mesh meets NFPA-701 test standards for applications where additional fire code jurisdiction is required. The mesh features 70% openness for maximum audio clarity in front of speakers. Also, the vivid white helps to create graphics that can be seen clearly from afar, Value Vinyls reports. Available in 126- and 196-in. rolls.

VALUE VINYLS

Terms:

The Cure for Media Madness

Subtitle: 
Nearly 150 sources of vinyl, paper, films, and self-adhesives.

Today, just about anything can be printed upon. But, as cool as printing on “media” like water might be, doing so doesn’t necessarily result in the most useful marketing medium. Despite the rapid advancements in technology, the classic rollfed media options still tend to be king. And to be a truly successful print shop, you had better have quite the inventory of such media to back up your array of print equipment.

Terms: