Being the host team for the 2010 NBA All-Star Game this past February, the Dallas Mavericks wanted to make the event the biggest and best it has ever been. Although having to work with less sponsorship funds for the game than in previous years, the Mavericks collaborated with the National Basketball Association (NBA) to arrange for four larger-than-life building wraps in Dallas to promote the event.
Fespa Mexico (formerly imageWorld) returns to Mexico City August 26-29, 2010. Held at the city’s Centro Banamex, the event will be organized in two distinct areas: Wide-format/Signage and Textile/Screenprinting. Last year’s show drew more than 8,500 visitors over three days, and a Worldwide Survey from FESPA predicts the Mexico show will see better growth rates than its sister events in Europe and the US.