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Transit Advertising Becomes 'Larger than Life'

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A finalist in the 2015 OBIE awards.

The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. "These winning campaigns need no explanation," as the awards website put it.

This "Larger than Life" Nestlé campaign, agented by BrandTuitive, earned a finalist spot in the Consumer Goods, Services, & Retail category.

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New Inca Onset Series Offers 14 Channels

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Three 126-in. models.

Inca Digital has launched the Onset X series of 126-in. flatbed UV inkjet printers. The line features a 25-zone vacuum table, which can be automated to reduce setup time; a UV control system designed to eliminate masking; and a modular ink carriage system that allows users to upgrade from one model to the next at any time.

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Swimming in Graphics

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A California high school's shark mascot takes over the halls.

The students of Corona’s Santiago High School celebrated their mascot, the shark, with these underwater images for drywall, curved ceilings, and cinderblocks. PMG Companies printed the graphics on Avery Dennison MPI 1005 Supercast Easy Apply RS vinyl film and DOL 1380 matte overlaminate using a Mimaki CJV30-160 printer.

Check out other great print projects from our September issue:

Wallcoverings that Wow

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HP’s Premium Poster Paper Engineered for Latex Inks

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For indoor and outdoor use.

HP has added Premium Poster Paper, a digitally printable media for creating posters, P-O-P displays, indoor and outdoor signage, and transit shelter graphics. The 9-mil paper is compatible with all HP Latex inks, as well as some eco-solvent and UV-curable inks, the company reports. It is designed to produce a wide color gamut, deep blacks, and bright whites. Premium Poster Paper is recyclable and available in up to 60-in. widths, plus custom sizes.

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'Walking Dead' Wallcoverings

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Zombies haunt the elevators at the Hard Rock Hotel.

San Diego’s Hard Rock Hotel received a scare with this chilling décor, sponsored by AMC’s apocalyptic series “The Walking Dead” for the Comic-Con International convention this past July. In partnership with out-of-home agency Above All Media, Off the Wall Signs (Las Vegas) produced 3500 square feet of wall, floor, and elevator graphics featuring the cast – human or otherwise – of the hit show to promote its return to television this fall.

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Cushing Named Finalist for Family Business Award

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Chicago digital print provider celebrated by Loyola University.

Digital print provider Cushing has been selected from more than 100 entries as a finalist in the 2015 Loyola Illinois Family Business of the Year Awards. The Chicago-based business was founded in 1929 as a provider of blueprints.

The awards, which recognize business success, multigenerational family involvement, and innovation, are presented by the Family Business Center at Loyola University Chicago’s Quinlan School of Business.

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Esko Updates ArtiosCAD Software

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New workflow features for multifaceted jobs.

Esko has released ArtiosCAD 14.1.1, the newest version of the company’s packaging and display design software. The update features Canvas File, a master design template that allows users to design all the components of a project at once, and then separate them according to process or substrate. Relevant parts of a project can then be sent to a graphic designer, printer, or cutter. Any edits to these separate files are then reflected in the master template.

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Rock 'n' Roll Media

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As media offerings have grown more versatile, you and your customers have new factors to consider when shopping for substrates.

Let’s go back to one of our media sourcelists from 1997: “Dozens of companies now offer inkjet media in widths 24 inches and greater” (July 1997, p. 90). Purchasing from a third-party media manufacturer was often the exception, rather than the rule, but, our author continued, “the list is sure to grow.” And grow it has, not only in quantity, but also in diversity.

“Printers now have a variety of products to consider, suitable for different timeframes and niche applications,” says Nazdar SourceOne’s Judy Heft.

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Epson Adds Legacy Paper Media

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For saleable photographic prints.

Epson has added Legacy Papers, a line of media for professional-quality photographic prints. The papers, which are designed to produce high-density blacks, a wide color gamut, and high image permanence, include:
Legacy Platine, a cotton fiber paper with a bright OBA-free, satin finish;
Legacy Fibre, a cotton fiber paper with a bright OBA-free, matte finish;

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Wisconsin Veterans Make OOH Personal

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OBIE runner-up says 'every soldier is a story.'

The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. "These winning campaigns need no explanation," as the awards website put it.

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